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Lesson Plan

Brochures: Writing for Audience and Purpose

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Brochures: Writing for Audience and Purpose

Grades 9 – 12
Lesson Plan Type Unit
Estimated Time Nine 50-minute sessions
Lesson Author

Deborah Dean

Deborah Dean

Provo, Utah


National Council of Teachers of English


Materials and Technology

Student Interactives






A collection of informative brochures

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Printing Press

Grades   K – 12  |  Student Interactive  |  Writing & Publishing Prose

Printing Press

The interactive Printing Press is designed to assist students in creating newspapers, brochures, and flyers.


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  • Have students complete another writing assignment, preferably a paper that requires inquiry and has a different purpose (such as persuasion or argumentation) and a primary audience of the teacher. Although this unit can be taught by itself, it more effectively accomplishes the desired objectives if it is taught after students have written a paper for another purpose: to persuade or to take a stand, rather than to inform. For an example that uses this strategy after both a research paper that requires students to take a stand and a reversal paper, see page 98-110 of Dean's Strategic Writing.

  • Gather informative brochures from a variety of sources. You can collect in a range of places-car dealerships, college campuses, school counseling offices, doctors' offices, visitors' bureaus, and so forth.

  • Check the Brochure Assignment, and decide if changes are needed. If necessary, your own version of the brochure can be created using a word processing program or using the Printing Press.

  • Review Websites in the Resources section, and prepare handouts as needed, making copies or overhead transparencies of the Investigation Sheet, Assignment, Inquiry Sheet, Research Guide, Evaluative Reading, and Questions for Reflection.

  • Arrange for time in library to conduct inquiry and gather visuals.

  • Make sure access to computers is available for students to format and print their brochures.

  • Test the Printing Press on your computers to familiarize yourself with the tools and ensure that you have the Flash plug-in installed. You can download the plug-in from the technical support page.

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