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Lesson Plan

Critical Media Literacy: Commercial Advertising

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Critical Media Literacy: Commercial Advertising

Grades 6 – 8
Lesson Plan Type Standard Lesson
Estimated Time Four 45-minute sessions
Lesson Author

Laurie A. Henry, Ph.D.

Laurie A. Henry, Ph.D.

Lexington, Kentucky

Publisher

International Reading Association

 

Lesson Plans

Calendar Activities

 

LESSON PLANS

Grades   6 – 12  |  Lesson Plan  |  Standard Lesson

Vote for Me! Making Presidential Commercials Using Avatars

After researching political platforms of past presidents through primary sources and other resources, students create commercials for these presidents using Voki, an online web tool that produces speaking avatars.

 

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CALENDAR ACTIVITIES

Grades   3 – 12  |  Calendar Activity  |  January 22

The "1984" Macintosh commercial aired today during Super Bowl XVIII.

Original advertisements are created after students review advertising techniques they've studied.

 

Grades   5 – 12  |  Calendar Activity  |  June 8

Commercial ice cream is first sold in the U.S. in 1786.

After finding advertisements from the past, students evaluate them and discuss how ads have changed over the years. Students then create an advertisement for a new flavor of ice cream.

 

Grades   7 – 12  |  Calendar Activity  |  August 4

President Barack Obama was born today in 1961.

Students are introduced to a passage by President Barack Obama in his book Dreams from My Father and are encouraged to engage in an examination of the ways they are portrayed by the media.

 

Grades   7 – 12  |  Calendar Activity  |  March 9

The Barbie doll was unveiled in 1959.

Students explore body image and advertising through an activity where they bring in pictures from magazines that they read and discuss gender representations in the media.

 

Grades   7 – 12  |  Calendar Activity  |  May 3

National Public Radio began broadcasting in 1971.

Students make predictions about the content of some of NPR's programs, then listen to the programs and report on the contents and discuss with the class.

 

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