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Lesson Plan

Identifying and Understanding the Fallacies Used in Advertising

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Grades 9 – 12
Lesson Plan Type Standard Lesson
Estimated Time Four to five 40-minute sessions
Lesson Author

Dauna Howerton

Dauna Howerton

Austin, Texas


International Literacy Association



Featured Resources

From Theory to Practice



This lesson alerts students to the fallacies that surround them every day. The fallacies used in advertising are often overlooked without the tools needed to examine them critically. In this lesson, students deconstruct fallacious images and messages in advertisements and demonstrate their understanding of the fallacies through multimedia presentations. The presentations provide an anchor for shared understanding.

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Logical Fallacy Project: This printout outlines the requirements and expectations for students' multimedia presentations.

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Hinchman, K.A., Alvermann, D.E., Boyd, F.B., Brozo, W.G., & Vacca, R.T. (2003/2004). Supporting older students' in- and out-of-school literacies. Journal of Adolescent & Adult Literacy, 47(4), 304310.

  • Teachers can support adolescents' literacy development by recognizing their competencies outside of school and transferring those competencies to academic contexts.

  • Many older readers struggle because they have difficulty grasping the importance of school literacy and subject matter learning. To avoid such disengagement, teachers may find value in looking first at students' experiences as a way to ground learning and give it a function and purpose.

  • Participatory classroom approaches are more effective for adolescent learners as they engage students in the flow of instruction.

  • Research suggests that students need strategies for finding information in varieties of sources (not only print texts) and for judging the accuracy and reliability of the sources they find.


Hobbs, R., & Frost, R. (2003). Measuring the acquisition of media literacy skills. Reading Research Quarterly, 38, 330355.

  • Research supports that students who know how to critically analyze mass media text also recognize how it manipulates the public.

  • Media-literacy instruction can be used to improve students' comprehension, writing, text analysis, and critical-thinking skills.

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