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Lesson Plan

MyTube: Changing the World With Video Public Service Announcements

E-mail / Share / Print This Page / Print All Materials (Note: Handouts must be printed separately)

Grades 9 – 12
Lesson Plan Type Unit
Estimated Time At least six 60-minute sessions
Lesson Author

Deborah Kozdras, Ph.D.

Deborah Kozdras, Ph.D.

Tampa, Florida


International Literacy Association



Featured Resources

From Theory to Practice



Chances are that your students are all watching and enjoying videos found on the popular website YouTube.com. Take advantage of their interestóand practice important critical thinking and literacy skillsóby having them make and edit their own videos that deal with important social, economic, and political topics. First, students will watch examples of online public service announcements (PSAs) and probe the multiple meanings of these video texts by asking challenging, open-ended questions. They use their responses and a Persuasion Map tool as a basis for writing scripts for their own PSAs. Students then create short video clips and use Windows Movie Maker to edit their videos.

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Persuasion Map: This tool provides an easy-to-use graphic organizer that will help students visually organize and support their persuasive ideas.

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Anstey, M., & Bull, G. (2006). Teaching and learning multiliteracies: Changing times, changing literacies. Newark, DE: International Reading Association.

In a multiliteracies classroom, students must learn how paper, live, and electronic texts interact with semiotic systems (aesthetics and visual, nonverbal communication, text semiotics, and language/language-based codes) and how these work in social, cultural, economic, and political contexts.


Ciardiello, A.V. (2007). Puzzle them first! Motivating adolescent readers with question-finding. Newark, DE: International Reading Association.

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