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Lesson Plan
Persuasive Techniques in Advertising
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| Grades | 9 – 12 |
| Estimated Time | Seven 50-minute sessions, with additional time for producing commercials |
| Lesson Author |
Champaign, Illinois |
| Publisher |
|
MATERIALS AND TECHNOLOGY
- Video of television program, including commercials
- TV with VCR/DVD player
- Advertisements from magazines
- Persuasive Techniques in Advertising online video
- Internet-connected computer with speakers and projector
- Web Resources for Finding Example Advertisements
STUDENT INTERACTIVES
Grades K – 12 | Student Interactive | Writing & Publishing Prose
The interactive Printing Press is designed to assist students in creating newspapers, brochures, and flyers.
Grades K – 12 | Student Interactive | Writing & Publishing Prose
The Comic Creator invites students to compose their own comic strips for a variety of contexts (prewriting, pre- and postreading activities, response to literature, and so on).
Grades K – 12 | Student Interactive | Organizing & Summarizing
This interactive tool allows students to create Venn diagrams that contain two or three overlapping circles, enabling them to organize their information logically.
PRINTOUTS
- Persuasive Techniques in Advertising Online Video
- Demographics: Who Are You?
- Advertising Advantages: Television vs. Print vs. Online
- Targeted Commercials
- Commercial Dig
- Commercial Dig Reflection Questions
- Analyzing Ads
- Planning Your Advertisement
- Commercial Assessment
- Persuasive Techniques in Advertising Reflection Questions
WEBSITES
PREPARATION
- Make copies of the necessary handouts.
- Gather advertisements from magazines-ideally, two per student. Look for ads that lend themselves well to the assignment, with a balance of text and images and with fairly discernable examples of pathos, logos, and ethos. Consider asking your school library media specialist for issues of magazines he or she plans to discard.
- Record at least part of a television program, including the entirety of one commercial break, for showing in class.
- If students will be using the Venn Diagram, Comic Creator, or Printing Press, arrange for them to have access during the appropriate sessions. Ensure that you have the latest version of Flash on student computers. This plug-in can be downloaded through the technical support page.
- Preview the Persuasive Techniques in Advertising online video and obtain proper technology for projecting it in the classroom or computer lab.
- Arrange for students to have access to computers for Sessions Three and Four.
- Bookmark the Web Resources for Finding Example Advertisements and preview the sites before recommending which ones students visit for example advertisements.
- Familiarize yourself with the technologies discussed in the final session, deciding which you are prepared to ask or require students to use in the production of their own ads. Contact your school library media specialist or technology specialist for assistance.