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Lesson Plan

Persuasive Techniques in Advertising

E-mail / Share / Print This Page / Print All Materials (Note: Handouts must be printed separately)


Persuasive Techniques in Advertising

Grades 9 – 12
Estimated Time Seven 50-minute sessions, with additional time for producing commercials
Lesson Author

Daniel Kuglich

Champaign, Illinois


National Council of Teachers of English


Lesson Plans

Student Interactives

Calendar Activities


Strategy Guides

Professional Library



Grades   9 – 12  |  Lesson Plan  |  Standard Lesson

Breaking the Rules with Sentence Fragments

Though teachers usually caution students against using sentence fragments, Edgar Schuster’s work demonstrates that professional writers often use fragments effectively. This lesson helps students understand that there are reasons that they can and should use sentence fragments to become effective writers.


Grades   6 – 12  |  Lesson Plan  |  Standard Lesson

Vote for Me! Making Presidential Commercials Using Avatars

After researching political platforms of past presidents through primary sources and other resources, students create commercials for these presidents using Voki, an online web tool that produces speaking avatars.


Grades   6 – 9  |  Lesson Plan  |  Standard Lesson

Sharing Information about Careers with Infographics

Students research careers of their own choosing. Then using Piktochart, students create their own infographics to illustrate their research.


Grades   5 – 6  |  Lesson Plan  |  Standard Lesson

Introducing Basic Media Literacy Education Skills with Greeting Cards

In this lesson, students examine and create holiday/event cards, analyze holiday elements, and create their own. The activities help students focus on the reasons for composing messages as they do.


Grades   9 – 12  |  Lesson Plan  |  Standard Lesson

Demonstrating Understanding of Richard Wright's Rite of Passage

Students use the elements of persuasion for a specific audience to demonstrate their understanding of Richard Wright’s accessible and engaging coming-of-age novel, Rite of Passage.


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Grades   K – 12  |  Student Interactive  |  Organizing & Summarizing

Venn Diagram

This interactive tool allows students to create Venn diagrams that contain two or three overlapping circles, enabling them to organize their information logically.


Grades   K – 12  |  Student Interactive  |  Writing & Publishing Prose

Comic Creator

The Comic Creator invites students to compose their own comic strips for a variety of contexts (prewriting, pre- and postreading activities, response to literature, and so on).


Grades   K – 12  |  Student Interactive  |  Writing & Publishing Prose

Printing Press

The interactive Printing Press is designed to assist students in creating newspapers, brochures, and flyers.


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Grades   3 – 12  |  Calendar Activity  |  January 22

The "1984" Macintosh commercial aired today during Super Bowl XVIII.

Original advertisements are created after students review advertising techniques they've studied.


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Grades   K – 12  |  Printout  |  Graphic Organizer

Venn Diagram, 3 Circles

Students use this graphic organizer to describe similarities and differences between three objects or ideas.


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Grades   6 – 12  |  Strategy Guide

Developing Persuasive Writing Strategies

This strategy guide describes the techniques used in effective persuasive writing and shares activities you can use to help students understand and use persuasion in their writing and critical thinking.


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Grades   7 – 12  |  Professional Library  |  Book

Lesson Plans for Creating Media-Rich Classrooms

This volume offers a collection of media literacy lessons for the secondary English classroom, including a CD of student handouts, teacher resources, and sample media files.


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