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Lesson Plan

Persuasive Techniques in Advertising

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Persuasive Techniques in Advertising

Grades 9 – 12
Estimated Time Seven 50-minute sessions, with additional time for producing commercials
Lesson Author

Daniel Kuglich

Champaign, Illinois

Publisher

National Council of Teachers of English

 

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  • Published Comments

Catherine

April 03, 2014

It would be great to see some sample projects from students to serve as models in the lesson.

 

Melissa Ward

April 01, 2013

What would be a good show to use? Everybody loves Raymond or something like that?

 

Ingrid

November 15, 2012

This is a really cool lesson! I am currently in the process of obtaining my teaching licensure and am in the process of designing a unit that I would like to teach one day. The focus of my unit is to have students see how they can use the tools that editorial writers use, so that they can impact their world and see that they can also make a difference in the world. As I was researching for my project, I came across your lesson plan, which I thought was really cool! I feel that a lot of the ideas that I would like my students to be exposed too, you are illustrating here. Although my project focuses more on editorial writing, based off of your lesson plan I have broadened it to include political cartoons. I thought it a great idea that you included visual aspects of persuasive writing, something which I would also like to emulate. Your lesson plan also made me think that I would like to come up with a unit on advertising (very similar to your own) after I were to do my newspaper/argumentative lesson. Overall, thank you for giving me such great ideas! And,it is also great to know that others have found it very effective in their classrooms!

 

Debby Hines

November 01, 2012

What is the easiest way to show a TV episode with commercials to students for Day 2? Most content is blocked from our computers at school.

 

Ruth Nkombalume

April 19, 2012

I am going to use it with my students evaluating ads. Will commet after I use it. I have to adopt and adapt it to my students level-- Japanese college students.

 

Michele Alvarez

January 23, 2012

I enjoyed teaching this unit as much as the kids enjoyed participating in it :) Thanks!!

 

Paula West

October 28, 2011

Great lesson thank so much!

 

 

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