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Lesson Plan

Persuasive Techniques in Advertising

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Persuasive Techniques in Advertising

Grades 9 – 12
Lesson Plan Type Standard Lesson
Estimated Time Seven 50-minute sessions, with additional time for producing commercials
Lesson Author

Daniel Kuglich

Champaign, Illinois


National Council of Teachers of English


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  • Published Comments


March 04, 2017

Really great unit outline/breakdown that helped a lot! Thanks so much!


Michelle Garza

May 07, 2016

Someone mentioned in one of the posts that TV streams do not include commercials. Hulu service does have small commercials when you stream a show on there. They are like 60 second ads but they do about 2 at a time. This is the route I used for going over the television commercials in the classroom. Hope that helps!


Lisa Fink, ReadWriteThink Staff

December 18, 2015

If you would like to access the video another way, it's also on YouTube: https://www.youtube.com/watch?v=NwGOqnZasPI&feature=youtu.be



June 25, 2015

I love the video resource! Thanks!



April 27, 2015

I so appreciate the series of activities, resources, readings, and rubrics in this lesson. The video is especially useful and I love that it links the techniques with essay writing. I created a padlet page where I posted the six ads for my students to analyze, that way they had easy access to the ads and could work on them in any order they chose. Since I didn't have access to a TV show with commercials, I brought in magazines for the activity about target audience and demographics. All the activities here work well for my IB students studying Language and Mass Communication. Thank you!


Joy Farr

March 10, 2015

Loved this unit! The handouts, videos, and assignments were creative and engaging. Thank you so much for making this accessible and fun. My students loved it.



October 07, 2014

I would love to know how to show a tv show with commercials. It seems all streamed tv includes maybe one ad, over and over, we don't have VCRs to record live tv... other ideas welcome!


Lynda Cannon

May 02, 2014

I used the Art of Rhetoric as part of a lesson that included sorting statements by the three rhetorical devices. It was one of the best lessons I have ever seen for student involvement.

Thanks so much for providing this great lesson!



April 03, 2014

It would be great to see some sample projects from students to serve as models in the lesson.


Melissa Ward

April 01, 2013

What would be a good show to use? Everybody loves Raymond or something like that?



November 15, 2012

This is a really cool lesson! I am currently in the process of obtaining my teaching licensure and am in the process of designing a unit that I would like to teach one day. The focus of my unit is to have students see how they can use the tools that editorial writers use, so that they can impact their world and see that they can also make a difference in the world. As I was researching for my project, I came across your lesson plan, which I thought was really cool! I feel that a lot of the ideas that I would like my students to be exposed too, you are illustrating here. Although my project focuses more on editorial writing, based off of your lesson plan I have broadened it to include political cartoons. I thought it a great idea that you included visual aspects of persuasive writing, something which I would also like to emulate. Your lesson plan also made me think that I would like to come up with a unit on advertising (very similar to your own) after I were to do my newspaper/argumentative lesson. Overall, thank you for giving me such great ideas! And,it is also great to know that others have found it very effective in their classrooms!


Debby Hines

November 01, 2012

What is the easiest way to show a TV episode with commercials to students for Day 2? Most content is blocked from our computers at school.


Ruth Nkombalume

April 19, 2012

I am going to use it with my students evaluating ads. Will commet after I use it. I have to adopt and adapt it to my students level-- Japanese college students.


Michele Alvarez

January 23, 2012

I enjoyed teaching this unit as much as the kids enjoyed participating in it :) Thanks!!


Paula West

October 28, 2011

Great lesson thank so much!



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