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Learn All Year Long

Learn All Year Long

Learn All Year Long

Kids and teens should read and write even when they are out of school. Why is this so important?

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Parent & Afterschool Resources

ReadWriteThink has a variety of resources for out-of-school use. Visit our Parent & Afterschool Resources section to learn more.

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Activity

You Want Me to Buy What? Exploring Ads

 

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You Want Me to Buy What? Exploring Ads

Grades 6 – 8
Activity Time One to two hours
Publisher International Reading Association
 

Activity Description

Why This Is Helpful

 

Activity Description

Advertisers spend a lot of money to draw in consumers, and tweens and teens are a growing segment of the market they hope to reach. This activity helps children to become thinking consumers by teaching them how to look for, understand, and often see through the advertising tactics and messages presented in the mass media.

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Why This Is Helpful

Whether teens realize it or not, advertisers have a huge impact on our daily lives. Culturally, they help determine what’s hot and what’s not and, closer to home, they influence how our money is spent. This activity encourages teens to notice the role of advertising in our society and also gives them tools to interpret and analyze the hundreds of ads they are exposed to on a daily basis. By thinking critically about ads, teens can make decisions about what they do or do not purchase and can also see how ads shape our thinking and behavior.

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