Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Preparing a Character for a New Job: Character Analysis through Job Placement
Working as career counselors for a literary character, students find a job for the character, prepare a resume, and design questions and answers to prepare them for a job interview.
Book Report Alternative: Characters for Hire! Studying Character in Drama
In this alternative to the traditional book report, students respond to a play they have read by creating a resume for one of its characters.
Book Report Alternative: Getting Acquainted with Farcebook
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Analyzing the Rhetoric of Corporate Logos across Time
Students think critically about how design elements in logos work together to tell a changing story about a company or product in this visual rhetoric lesson.
Getting Graphic with Alternative Energy Sources
After researching alternative sources of energy, students create online comic books to present their information.
A Blast from the Past with Nuclear Chemistry
After researching the history and basic facts of a nuclear chemistry topic, students utilize the Web 2.0 tool Timetoast to create an electronic timeline that they use to present their research to the class.
Fashion Fun with Fossil Fuels
After researching specific fossil fuel issues, students create their own clothing brands that express their opinions about the issues and then share their information and clothing line using either PowerPoint or Prezi.
Quantitative Civic Reasoning: A Guide for Centering Civic Innovation in Math and English Language Arts Classrooms
This guide explores quantitative civic reasoning in English and math classrooms.
Resume Generator
This tool guides students through the creation of a resume that can be saved and edited. Written and audio tips provide extra support.
Trading Card Creator
This tool provides a fun and useful way to explore a variety of topics such as a character in a book, a person or place from history, or even a physical object. An excellent tool to for summarizing or as a prewriting exercise for original stories.
Nonfiction Roundup
With each annual crop of new nonfiction, teens have the opportunity to discover and explore new disciplinary worlds. Tune in to hear about an array of recently-published nonfiction titles that will engage teens in learning about history, science, economics, and medicine. You'll hear about junk food and advertising, the atomic bomb and civil rights, bird watching and volcanoes – books written in a variety of formats for a variety of teen readers.
Using the RAFT Writing Strategy
This strategy guide introduces the RAFT technique and offers practical ideas for using this technique to teach students to experiment with various perspectives in their writing.
Developing Academic Vocabulary
In this Strategy Guide Series, you'll find creative and compatible ways to build, maintain, and extend students' vocabulary across academic disciplines.
Using Word Walls to Develop and Maintain Academic Vocabulary
In this guide, you will learn how to use Word Walls to support vocabulary development and retention.
Using Generative Sentences to Apply Academic Vocabulary
In this guide, you will learn how to use generative sentences to give students opportunities to apply their knowledge of new words in writing.
Teaching with Zooming Slideshows through Prezi
Through Prezi, a web application, students create "zooming" presentations for various purposes, such as presenting research, defending an opinion, or sharing a digital story.
Bringing Lessons to Life with Animoto
Using Animoto, a free Web 2.0 tool, students can develop short digital videos that include music, photos, video clips, and text as well as share their creations electronically.
Speak to Me: Teaching with Voki
Through Voki, a Web 2.0 tool, students create customizable avatars for class presentations for various purposes, such as presenting biographical information, expressing an opinion, or reading a poem.