Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Preparing a Character for a New Job: Character Analysis through Job Placement
Working as career counselors for a literary character, students find a job for the character, prepare a resume, and design questions and answers to prepare them for a job interview.
Paying Attention to Technology: Exploring a Fictional Technology
Students complete a short survey to establish their beliefs about technology. They compare their opinions to the ideas in a novel that depicts technology (such as 1984 or Fahrenheit 451).
Book Report Alternative: Characters for Hire! Studying Character in Drama
In this alternative to the traditional book report, students respond to a play they have read by creating a resume for one of its characters.
Book Report Alternative: Getting Acquainted with Farcebook
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Analyzing the Rhetoric of Corporate Logos across Time
Students think critically about how design elements in logos work together to tell a changing story about a company or product in this visual rhetoric lesson.
Getting Graphic with Alternative Energy Sources
After researching alternative sources of energy, students create online comic books to present their information.
Fashion Fun with Fossil Fuels
After researching specific fossil fuel issues, students create their own clothing brands that express their opinions about the issues and then share their information and clothing line using either PowerPoint or Prezi.
Resume Generator
This tool guides students through the creation of a resume that can be saved and edited. Written and audio tips provide extra support.
Trading Card Creator
This tool provides a fun and useful way to explore a variety of topics such as a character in a book, a person or place from history, or even a physical object. An excellent tool to for summarizing or as a prewriting exercise for original stories.
Reading for Learning: Using Discipline-Based Texts to Build Content Knowledge
Heather Lattimer provides practical, classroom-tested approaches to helping students access and critically respond to content-based texts.
Nonfiction Roundup
With each annual crop of new nonfiction, teens have the opportunity to discover and explore new disciplinary worlds. Tune in to hear about an array of recently-published nonfiction titles that will engage teens in learning about history, science, economics, and medicine. You'll hear about junk food and advertising, the atomic bomb and civil rights, bird watching and volcanoes – books written in a variety of formats for a variety of teen readers.
New and Noteworthy Nonfiction
Tune in to hear about newly-published biographies, memoirs, and essay collections as well as titles that explore history, science, and social issues.
Life's Journeys: Help Along the Way
Tap into teen and preteen readers' interest in adolescent-mentor relationships with these recommendations!
RAFT Writing Template
Students can utilize this printout to organize their writing as they learn to use the RAFT strategy. This printout enables students to clearly define their role, audience, format, and topic for writing.
Seed Discussion Organizer
Students can utilize this printout to organize their thoughts as a new concept or content is introduced through a Seed Discussion. This printout readies students to acquire new knowledge by organizing what they know and what they're prepared to learn.
Introducing New Content with Seed Discussions
In this strategy guide, you'll learn how to elicit ideas and conversation about new concepts or content by effectively holding a Seed Discussion in your classroom.
Brainstorming and Reviewing Using the Carousel Strategy
This strategy guide introduces Carousel Brainstorming, also known as Rotating Review, and offers suggestions to implement this technique in your classroom for brainstorming about new topics or reviewing learned information.
Using the RAFT Writing Strategy
This strategy guide introduces the RAFT technique and offers practical ideas for using this technique to teach students to experiment with various perspectives in their writing.