Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Preparing a Character for a New Job: Character Analysis through Job Placement
Working as career counselors for a literary character, students find a job for the character, prepare a resume, and design questions and answers to prepare them for a job interview.
Teaching the Epic through Ghost Stories
In this lesson, students connect to the oral tradition of epic storytellers by sharing their own oral tales of ghosts and goblins and monsters.
Book Report Alternative: Characters for Hire! Studying Character in Drama
In this alternative to the traditional book report, students respond to a play they have read by creating a resume for one of its characters.
Book Report Alternative: Getting Acquainted with Farcebook
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
The Passion of Punctuation
Using published writers' texts and students' own writing, this unit explores emotions that are associated with the artful and deliberate use of commas, semicolons, colons, and exclamation points (end-stop marks of punctuation).
Analyzing the Rhetoric of Corporate Logos across Time
Students think critically about how design elements in logos work together to tell a changing story about a company or product in this visual rhetoric lesson.
Resume Generator
This tool guides students through the creation of a resume that can be saved and edited. Written and audio tips provide extra support.
Trading Card Creator
This tool provides a fun and useful way to explore a variety of topics such as a character in a book, a person or place from history, or even a physical object. An excellent tool to for summarizing or as a prewriting exercise for original stories.
Brainstorming and Reviewing Using the Carousel Strategy
This strategy guide introduces Carousel Brainstorming, also known as Rotating Review, and offers suggestions to implement this technique in your classroom for brainstorming about new topics or reviewing learned information.
Using the RAFT Writing Strategy
This strategy guide introduces the RAFT technique and offers practical ideas for using this technique to teach students to experiment with various perspectives in their writing.
Supporting Comprehension Strategies for English Language Learners
This Strategy Guide is for developing comprehension that incorporates the gradual release of responsibility model.
Supporting Vocabulary Acquisition for English Language Learners
This Strategy Guide introduces strategies teachers can use for ELL vocabulary instruction in their English and content area classrooms.
Assessing Student Interests and Strengths
In this Strategy Guide, you'll learn about a number of specific methods that can help you to gain a fuller picture of the interests of your students as well as what your students understand, know, and can demonstrate by doing.
Developing Academic Vocabulary
In this Strategy Guide Series, you'll find creative and compatible ways to build, maintain, and extend students' vocabulary across academic disciplines.
Using Word Walls to Develop and Maintain Academic Vocabulary
In this guide, you will learn how to use Word Walls to support vocabulary development and retention.
Using Disciplinary Facets to Deepen Academic Vocabulary Knowledge
In this guide, you will learn how to use the disciplinary facets strategy to support vocabulary development across contexts and academic disciplines.
Using Generative Sentences to Apply Academic Vocabulary
In this guide, you will learn how to use generative sentences to give students opportunities to apply their knowledge of new words in writing.
Teaching with Zooming Slideshows through Prezi
Through Prezi, a web application, students create "zooming" presentations for various purposes, such as presenting research, defending an opinion, or sharing a digital story.
Bringing Lessons to Life with Animoto
Using Animoto, a free Web 2.0 tool, students can develop short digital videos that include music, photos, video clips, and text as well as share their creations electronically.