Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Grades
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Preparing a Character for a New Job: Character Analysis through Job Placement
9 - 12
Lesson Plan
| Standard Lesson
Working as career counselors for a literary character, students find a job for the character, prepare a resume, and design questions and answers to prepare them for a job interview.
Grades
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Book Report Alternative: Characters for Hire! Studying Character in Drama
9 - 12
Lesson Plan
| Standard Lesson
In this alternative to the traditional book report, students respond to a play they have read by creating a resume for one of its characters.
Grades
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Book Report Alternative: Getting Acquainted with Farcebook
7 - 12
Lesson Plan
| Standard Lesson
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Grades
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Analyzing the Rhetoric of Corporate Logos across Time
9 - 12
Lesson Plan
| Standard Lesson
Students think critically about how design elements in logos work together to tell a changing story about a company or product in this visual rhetoric lesson.
Grades
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Help Wanted: Writing Professional Resumes
9 - 12
Lesson Plan
| Unit
Students will create a beginning resume that represents their current work experience and demonstrates their knowledge of rhetorical situations for professional writing.
Grades
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Create a Great Future: STEM Career Research Using Close Reading
6 - 12
Lesson Plan
| Minilesson
What if students could see the relevance of their school curriculum to real-world, interesting, STEM-related careers? Let's help them create a great future!
Grades
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Resumes and Cover Letters for High School Students
9 - 12
Lesson Plan
| Unit
High school students are taught how to use resumes and cover letters to highlight their skills and make them stand out, whether applying to college or for a job.