Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
What If We Changed the Book? Problem-Posing with Sixteen Cows
After reading a piece of math-related children's literature aloud, students pose and solve new problems by asking what-if questions about the events in the story.
Introducing the Venn Diagram in the Kindergarten Classroom
In this lesson, kindergarten students manipulate hula hoops and real objects, as they use Venn diagrams to problem solve, explore, and record information to share with others.
Authentic Writing Experiences and Math Problem-Solving Using Shopping Lists
Students use their emerging writing skills to write shopping lists. They work within a budget, use problem-solving skills to create lists, and buy their favorite treats at the class store.
Book Report Alternative: Writing Resumes for Characters in Historical Fiction
Students write resumes for historical fiction characters. They first explore help wanted ads to see what employers want, and then draft resumes for the characters they've chosen.
Book Report Alternative: Getting Acquainted with Farcebook
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Sí, Se Puede: Making a Difference, One Letter at a Time
After reading the book ¡Si, Se Puede!/Yes, We Can!: Janitor Strike in L.A., students learn about labor unions, strikes, and organizing for change. Students interview staff members in their school to learn about their daily work life, and write persuasive advocacy letters.
A Recipe for Writing: Fairy Tale Feasts
After examining recipes written based on students' favorite fairy tales, students research a recipe related to their favorite story, book, or fairy tale and include it in a classroom recipe book.
Analyzing the Rhetoric of Corporate Logos across Time
Students think critically about how design elements in logos work together to tell a changing story about a company or product in this visual rhetoric lesson.
Sharing Information about Careers with Infographics
Students research careers of their own choosing. Then using Piktochart, students create their own infographics to illustrate their research.
Quantitative Civic Reasoning: A Guide for Centering Civic Innovation in Math and English Language Arts Classrooms
This guide explores quantitative civic reasoning in English and math classrooms.
Power of Picture Books, The: Using Content Area Literature in Middle School
Featuring descriptions and activities for fifty exceptional titles, Mary Jo Fresch and Peggy Harkins offer a wealth of ideas for harnessing the power of picture books to improve reading and writing in the content areas.
Connection Web
Students use this printout to expand on connections they have made to a text and use those details to write essays or create projects about the text.
Using the RAFT Writing Strategy
This strategy guide introduces the RAFT technique and offers practical ideas for using this technique to teach students to experiment with various perspectives in their writing.
Supporting Student Comprehension in Content Area Reading
In this strategy guide, you'll learn a few simple, yet powerful, techniques to encourage students to use peer talk and writing to enhance their understanding of content area texts.
Preparing Students for Success with Reading in the Content Areas
In this strategy guide, you'll learn how to determine the level and type of support you need to provide students based on careful preparation as a content area expert.
Reading with Purpose in the Content Areas
In this strategy guide, you'll learn how to organize students and instruction to establish a sense of purpose for reading authentic texts in the content areas.
Introducing Ideas and Vocabulary with the Concept Sort
A Concept Sort is a vocabulary and comprehension strategy used with students to introduce new topics and/or familiarize students with new vocabulary.
Teaching with Zooming Slideshows through Prezi
Through Prezi, a web application, students create "zooming" presentations for various purposes, such as presenting research, defending an opinion, or sharing a digital story.
Bringing Lessons to Life with Animoto
Using Animoto, a free Web 2.0 tool, students can develop short digital videos that include music, photos, video clips, and text as well as share their creations electronically.