Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Blurring Genre: Exploring Fiction and Nonfiction with Diary of a Worm
After reading several examples of how a published author incorporates facts in fiction writing, students research a topic of their choice and write fictional diary entries that incorporate factual information.
Preparing a Character for a New Job: Character Analysis through Job Placement
Working as career counselors for a literary character, students find a job for the character, prepare a resume, and design questions and answers to prepare them for a job interview.
Finding the Science Behind Science Fiction through Paired Readings
Students read science fiction texts and then use nonfiction texts to extrapolate the scientific principles presented as they discuss the "what ifs" within the context of scientific principles.
Digging Up Details on Worms: Using the Language of Science in an Inquiry Study
This lesson, in which students research worms in order to create a classroom habitat, incorporates reading and writing across content areas as well as math and science activities.
How Does My Garden Grow? Writing in Science Field Journals
Students plant a garden and study its growth using the inquiry process of questioning and exploring. As they research and study, students record their observations in a field journal.
As Slippery as an Eel: An Ocean Unit Exploring Simile and Metaphor
Students play with simile and metaphor as they study the ocean and use figurative language to write a class book about it.
Bridging Literature and Mathematics by Visualizing Mathematical Concepts
During interactive read-aloud sessions, students identify how an author conveys mathematical information about animals' sizes and abilities. They then conduct research projects focusing on the same mathematical concepts.
Weather Detectives: Questioning the Fact and Folklore of Weather Sayings
Students adopt a skeptical stance and become weather detectives who ask "Why?" and "Why not?" as they investigate the history and validity of some common weather sayings.
Creating Question and Answer Books through Guided Research
This series of activities is designed to teach research strategies. Students use KWL charts to guide their inquiry and publish their results in a collaborative question and answer book.
Paying Attention to Technology: Exploring a Fictional Technology
Students complete a short survey to establish their beliefs about technology. They compare their opinions to the ideas in a novel that depicts technology (such as 1984 or Fahrenheit 451).
Book Report Alternative: Writing Resumes for Characters in Historical Fiction
Students write resumes for historical fiction characters. They first explore help wanted ads to see what employers want, and then draft resumes for the characters they've chosen.
Animal Study: From Fiction to Facts
Students listen to fiction and nonfiction read-alouds and explore selected Websites to identify factual information about animals. This lesson focuses on ants, but can be adapted to any animal.
Book Report Alternative: Creating Careers for Characters
Students select a job listing for a character in a book they have read, then create a resume and application letter for that character.
Book Report Alternative: Characters for Hire! Studying Character in Drama
In this alternative to the traditional book report, students respond to a play they have read by creating a resume for one of its characters.
Book Report Alternative: Getting Acquainted with Farcebook
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Glogging About Natural Disasters
After researching various natural disasters, students share their findings with each other using glogs, or through poster presentations.
Sí, Se Puede: Making a Difference, One Letter at a Time
After reading the book ¡Si, Se Puede!/Yes, We Can!: Janitor Strike in L.A., students learn about labor unions, strikes, and organizing for change. Students interview staff members in their school to learn about their daily work life, and write persuasive advocacy letters.
A Recipe for Writing: Fairy Tale Feasts
After examining recipes written based on students' favorite fairy tales, students research a recipe related to their favorite story, book, or fairy tale and include it in a classroom recipe book.
Analyzing the Rhetoric of Corporate Logos across Time
Students think critically about how design elements in logos work together to tell a changing story about a company or product in this visual rhetoric lesson.