Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
"America the Beautiful": Using Music and Art to Develop Vocabulary
Students engage in a rich study of vocabulary words from the song "America the Beautiful," using music and art.
Entering History: Nikki Giovanni and Martin Luther King, Jr.
Nikki Giovanni's poem "The Funeral of Martin Luther King, Jr." is paired with Dr. King's "I Have a Dream" speech, taking students on a quest through time to the Civil Rights movement.
Preparing a Character for a New Job: Character Analysis through Job Placement
Working as career counselors for a literary character, students find a job for the character, prepare a resume, and design questions and answers to prepare them for a job interview.
Bridging Literature and Mathematics by Visualizing Mathematical Concepts
During interactive read-aloud sessions, students identify how an author conveys mathematical information about animals' sizes and abilities. They then conduct research projects focusing on the same mathematical concepts.
Talking, Writing, and Reasoning: Making Thinking Visible with Math Journals
Students explore how their problem-solving strategies work by writing in math journals as they work in small groups to solve a math puzzle with multiple solutions.
Exploring Sets through Math-Related Book Pairs
After reading two math-related books, students investigate their home and school environments to find examples of objects that come in sets and then create their own books on sets.
What If We Changed the Book? Problem-Posing with Sixteen Cows
After reading a piece of math-related children's literature aloud, students pose and solve new problems by asking what-if questions about the events in the story.
Collaborating on a Class Book: Exploring Before-During-After Sequences
Students and the teacher produce a class book through a group-writing activity, focusing on a basic before-during-after sequence of events.
Introducing the Venn Diagram in the Kindergarten Classroom
In this lesson, kindergarten students manipulate hula hoops and real objects, as they use Venn diagrams to problem solve, explore, and record information to share with others.
Authentic Writing Experiences and Math Problem-Solving Using Shopping Lists
Students use their emerging writing skills to write shopping lists. They work within a budget, use problem-solving skills to create lists, and buy their favorite treats at the class store.
Book Report Alternative: Writing Resumes for Characters in Historical Fiction
Students write resumes for historical fiction characters. They first explore help wanted ads to see what employers want, and then draft resumes for the characters they've chosen.
Living the Dream: 100 Acts of Kindness
This lesson provides the "action piece" for any study of Dr. Martin Luther King, Jr. In this project, students participate in Dr. King's dream by doing 100 acts of kindness.
Martin Luther King, Jr. and Me: Identifying with a Hero
This lesson provides ideas for celebrating Martin Luther King, Jr. Day by encouraging students to explore the connections between Dr. King and themselves through journaling and inquiry-based research.
Book Report Alternative: Creating Careers for Characters
Students select a job listing for a character in a book they have read, then create a resume and application letter for that character.
Book Report Alternative: Characters for Hire! Studying Character in Drama
In this alternative to the traditional book report, students respond to a play they have read by creating a resume for one of its characters.
Book Report Alternative: Getting Acquainted with Farcebook
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Introducing Basic Media Literacy Education Skills with Greeting Cards
In this lesson, students examine and create holiday/event cards, analyze holiday elements, and create their own. The activities help students focus on the reasons for composing messages as they do.
Sí, Se Puede: Making a Difference, One Letter at a Time
After reading the book ¡Si, Se Puede!/Yes, We Can!: Janitor Strike in L.A., students learn about labor unions, strikes, and organizing for change. Students interview staff members in their school to learn about their daily work life, and write persuasive advocacy letters.
A Recipe for Writing: Fairy Tale Feasts
After examining recipes written based on students' favorite fairy tales, students research a recipe related to their favorite story, book, or fairy tale and include it in a classroom recipe book.