Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Grades
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Entering History: Nikki Giovanni and Martin Luther King, Jr.
6 - 8
Lesson Plan
| Standard Lesson
Nikki Giovanni's poem "The Funeral of Martin Luther King, Jr." is paired with Dr. King's "I Have a Dream" speech, taking students on a quest through time to the Civil Rights movement.
Grades
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Preparing a Character for a New Job: Character Analysis through Job Placement
9 - 12
Lesson Plan
| Standard Lesson
Working as career counselors for a literary character, students find a job for the character, prepare a resume, and design questions and answers to prepare them for a job interview.
Grades
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Bridging Literature and Mathematics by Visualizing Mathematical Concepts
3 - 5
Lesson Plan
| Standard Lesson
During interactive read-aloud sessions, students identify how an author conveys mathematical information about animals' sizes and abilities. They then conduct research projects focusing on the same mathematical concepts.
Grades
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Talking, Writing, and Reasoning: Making Thinking Visible with Math Journals
3 - 5
Lesson Plan
| Standard Lesson
Students explore how their problem-solving strategies work by writing in math journals as they work in small groups to solve a math puzzle with multiple solutions.
Grades
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Exploring Sets through Math-Related Book Pairs
K - 2
Lesson Plan
| Standard Lesson
After reading two math-related books, students investigate their home and school environments to find examples of objects that come in sets and then create their own books on sets.
Grades
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What If We Changed the Book? Problem-Posing with Sixteen Cows
3 - 5
Lesson Plan
| Standard Lesson
After reading a piece of math-related children's literature aloud, students pose and solve new problems by asking what-if questions about the events in the story.
Grades
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Introducing the Venn Diagram in the Kindergarten Classroom
K
Lesson Plan
| Standard Lesson
In this lesson, kindergarten students manipulate hula hoops and real objects, as they use Venn diagrams to problem solve, explore, and record information to share with others.
Grades
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Authentic Writing Experiences and Math Problem-Solving Using Shopping Lists
K - 2
Lesson Plan
| Standard Lesson
Students use their emerging writing skills to write shopping lists. They work within a budget, use problem-solving skills to create lists, and buy their favorite treats at the class store.
Grades
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Book Report Alternative: Writing Resumes for Characters in Historical Fiction
3 - 5
Lesson Plan
| Standard Lesson
Students write resumes for historical fiction characters. They first explore help wanted ads to see what employers want, and then draft resumes for the characters they've chosen.
Grades
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Book Report Alternative: Creating Careers for Characters
6 - 8
Lesson Plan
| Standard Lesson
Students select a job listing for a character in a book they have read, then create a resume and application letter for that character.
Grades
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Book Report Alternative: Characters for Hire! Studying Character in Drama
9 - 12
Lesson Plan
| Standard Lesson
In this alternative to the traditional book report, students respond to a play they have read by creating a resume for one of its characters.
Grades
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Book Report Alternative: Getting Acquainted with Farcebook
7 - 12
Lesson Plan
| Standard Lesson
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Grades
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Sí, Se Puede: Making a Difference, One Letter at a Time
6 - 8
Lesson Plan
| Standard Lesson
After reading the book ¡Si, Se Puede!/Yes, We Can!: Janitor Strike in L.A., students learn about labor unions, strikes, and organizing for change. Students interview staff members in their school to learn about their daily work life, and write persuasive advocacy letters.
Grades
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A Recipe for Writing: Fairy Tale Feasts
2 - 4
Lesson Plan
| Standard Lesson
After examining recipes written based on students' favorite fairy tales, students research a recipe related to their favorite story, book, or fairy tale and include it in a classroom recipe book.
Grades
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Analyzing the Rhetoric of Corporate Logos across Time
9 - 12
Lesson Plan
| Standard Lesson
Students think critically about how design elements in logos work together to tell a changing story about a company or product in this visual rhetoric lesson.
Grades
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Writing Acrostic Poems with Thematically Related Texts in the Content Areas
2 - 5
Lesson Plan
| Standard Lesson
Students read thematically related texts, scaffolded from simple to complex, to help them gather necessary concept vocabulary and background knowledge in a content area. They then write acrostic poems to organize and present their learning in a creative way.
Grades
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Sharing Information about Careers with Infographics
6 - 9
Lesson Plan
| Standard Lesson
Students research careers of their own choosing. Then using Piktochart, students create their own infographics to illustrate their research.
Grades
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Examining History with Maya Angelou's Poetry
6 - 8
Lesson Plan
| Standard Lesson
To understand the historical background that influenced Maya Angelou's poems, students research events to produce trading cards using the ReadWriteThink Trading Card Student Interactive. Through the sharing of these trading cards, students understand the historical background as they analyze Angelou's poetry.
Grades
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Huge Mistakes that Led to Catastrophe: Learning about Human-made Disasters throughout History
5 - 8
Lesson Plan
| Standard Lesson
After researching various human-made disasters such as the BP oil spill, the sinking of the Titanic, and the Great Chicago Fire, students share their research in oral presentations. Then students pair up to compare and contrast their disasters using the Venn Diagram Student Interactive or the Venn diagram Mobile App.