Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Preparing a Character for a New Job: Character Analysis through Job Placement
Working as career counselors for a literary character, students find a job for the character, prepare a resume, and design questions and answers to prepare them for a job interview.
Book Report Alternative: Writing Resumes for Characters in Historical Fiction
Students write resumes for historical fiction characters. They first explore help wanted ads to see what employers want, and then draft resumes for the characters they've chosen.
Book Report Alternative: Creating Careers for Characters
Students select a job listing for a character in a book they have read, then create a resume and application letter for that character.
Book Report Alternative: Characters for Hire! Studying Character in Drama
In this alternative to the traditional book report, students respond to a play they have read by creating a resume for one of its characters.
Book Report Alternative: Getting Acquainted with Farcebook
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Sí, Se Puede: Making a Difference, One Letter at a Time
After reading the book ¡Si, Se Puede!/Yes, We Can!: Janitor Strike in L.A., students learn about labor unions, strikes, and organizing for change. Students interview staff members in their school to learn about their daily work life, and write persuasive advocacy letters.
A Recipe for Writing: Fairy Tale Feasts
After examining recipes written based on students' favorite fairy tales, students research a recipe related to their favorite story, book, or fairy tale and include it in a classroom recipe book.
Boars and Baseball: Making Connections
In this lesson, students will make text-to-self, text-to-text, and text-to-world connections after reading In the Year of the Boar and Jackie Robinson. After sharing and discussing connections, students choose and plan a project that makes a personal connection to the text.
Analyzing the Rhetoric of Corporate Logos across Time
Students think critically about how design elements in logos work together to tell a changing story about a company or product in this visual rhetoric lesson.
Writing Acrostic Poems with Thematically Related Texts in the Content Areas
Students read thematically related texts, scaffolded from simple to complex, to help them gather necessary concept vocabulary and background knowledge in a content area. They then write acrostic poems to organize and present their learning in a creative way.
Sharing Information about Careers with Infographics
Students research careers of their own choosing. Then using Piktochart, students create their own infographics to illustrate their research.
Resume Generator
This tool guides students through the creation of a resume that can be saved and edited. Written and audio tips provide extra support.
Trading Card Creator
This tool provides a fun and useful way to explore a variety of topics such as a character in a book, a person or place from history, or even a physical object. An excellent tool to for summarizing or as a prewriting exercise for original stories.
Power of Picture Books, The: Using Content Area Literature in Middle School
Featuring descriptions and activities for fifty exceptional titles, Mary Jo Fresch and Peggy Harkins offer a wealth of ideas for harnessing the power of picture books to improve reading and writing in the content areas.
More Than Sports Stories
Tune in to hear about works of sports fiction and nonfiction that explore issues of identity and belonging, courage and equal rights, and changes over time in American history and culture.
Connection Web
Students use this printout to expand on connections they have made to a text and use those details to write essays or create projects about the text.
Using the RAFT Writing Strategy
This strategy guide introduces the RAFT technique and offers practical ideas for using this technique to teach students to experiment with various perspectives in their writing.
Teaching with Zooming Slideshows through Prezi
Through Prezi, a web application, students create "zooming" presentations for various purposes, such as presenting research, defending an opinion, or sharing a digital story.
Bringing Lessons to Life with Animoto
Using Animoto, a free Web 2.0 tool, students can develop short digital videos that include music, photos, video clips, and text as well as share their creations electronically.