Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Grades
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Preparing a Character for a New Job: Character Analysis through Job Placement
9 - 12
Lesson Plan
| Standard Lesson
Working as career counselors for a literary character, students find a job for the character, prepare a resume, and design questions and answers to prepare them for a job interview.
Grades
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Book Report Alternative: Writing Resumes for Characters in Historical Fiction
3 - 5
Lesson Plan
| Standard Lesson
Students write resumes for historical fiction characters. They first explore help wanted ads to see what employers want, and then draft resumes for the characters they've chosen.
Grades
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Book Report Alternative: Creating Careers for Characters
6 - 8
Lesson Plan
| Standard Lesson
Students select a job listing for a character in a book they have read, then create a resume and application letter for that character.
Grades
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Book Report Alternative: Characters for Hire! Studying Character in Drama
9 - 12
Lesson Plan
| Standard Lesson
In this alternative to the traditional book report, students respond to a play they have read by creating a resume for one of its characters.
Grades
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Book Report Alternative: Getting Acquainted with Farcebook
7 - 12
Lesson Plan
| Standard Lesson
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Grades
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Sí, Se Puede: Making a Difference, One Letter at a Time
6 - 8
Lesson Plan
| Standard Lesson
After reading the book ¡Si, Se Puede!/Yes, We Can!: Janitor Strike in L.A., students learn about labor unions, strikes, and organizing for change. Students interview staff members in their school to learn about their daily work life, and write persuasive advocacy letters.
Grades
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A Recipe for Writing: Fairy Tale Feasts
2 - 4
Lesson Plan
| Standard Lesson
After examining recipes written based on students' favorite fairy tales, students research a recipe related to their favorite story, book, or fairy tale and include it in a classroom recipe book.
Grades
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Boars and Baseball: Making Connections
4 - 7
Lesson Plan
| Standard Lesson
In this lesson, students will make text-to-self, text-to-text, and text-to-world connections after reading In the Year of the Boar and Jackie Robinson. After sharing and discussing connections, students choose and plan a project that makes a personal connection to the text.
Grades
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Analyzing the Rhetoric of Corporate Logos across Time
9 - 12
Lesson Plan
| Standard Lesson
Students think critically about how design elements in logos work together to tell a changing story about a company or product in this visual rhetoric lesson.
Grades
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Writing Acrostic Poems with Thematically Related Texts in the Content Areas
2 - 5
Lesson Plan
| Standard Lesson
Students read thematically related texts, scaffolded from simple to complex, to help them gather necessary concept vocabulary and background knowledge in a content area. They then write acrostic poems to organize and present their learning in a creative way.
Grades
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Sharing Information about Careers with Infographics
6 - 9
Lesson Plan
| Standard Lesson
Students research careers of their own choosing. Then using Piktochart, students create their own infographics to illustrate their research.
Grades
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Swish! Pow! Whack! Teaching Onomatopoeia Through Sports Poetry
6 - 8
Lesson Plan
| Standard Lesson
Students explore poetry about sports, looking closely at the use of onomatopoeia. After viewing a segment of a sporting event, students create their own onomatopoeic sports poems.
Grades
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Exploring Careers Using the Internet
6 - 8
Lesson Plan
| Standard Lesson
Doctors, astrophysicists, and daycare providers are only some of the careers that will be explored in this lesson in which students research careers and publish occupational summaries about them.
Grades
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Exploring Disability Using Multimedia and the B-D-A Reading Strategy
9 - 12
Lesson Plan
| Standard Lesson
History takes on new dimensions in this interactive multimedia lesson that emphasizes the B-D-A approach to research as students investigate the experiences of people with disabilities since the early 1800s.
Grades
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Media Literacy: Examining the World of Television Teens
6 - 8
Lesson Plan
| Standard Lesson
Pop culture and the classroom collide in this lesson when students go behind the scenes to analyze a television series for characterization to use in an original television show proposal.
Grades
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A Race With Grace: Sports Poetry in Motion
3 - 5
Lesson Plan
| Standard Lesson
In this lesson, athletics, aesthetics, and poetics intersect in new ways as developing literacy learners experiment together with the forms of language.