Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
"America the Beautiful": Using Music and Art to Develop Vocabulary
Students engage in a rich study of vocabulary words from the song "America the Beautiful," using music and art.
Entering History: Nikki Giovanni and Martin Luther King, Jr.
Nikki Giovanni's poem "The Funeral of Martin Luther King, Jr." is paired with Dr. King's "I Have a Dream" speech, taking students on a quest through time to the Civil Rights movement.
Preparing a Character for a New Job: Character Analysis through Job Placement
Working as career counselors for a literary character, students find a job for the character, prepare a resume, and design questions and answers to prepare them for a job interview.
Collaborating on a Class Book: Exploring Before-During-After Sequences
Students and the teacher produce a class book through a group-writing activity, focusing on a basic before-during-after sequence of events.
Book Report Alternative: Writing Resumes for Characters in Historical Fiction
Students write resumes for historical fiction characters. They first explore help wanted ads to see what employers want, and then draft resumes for the characters they've chosen.
Living the Dream: 100 Acts of Kindness
This lesson provides the "action piece" for any study of Dr. Martin Luther King, Jr. In this project, students participate in Dr. King's dream by doing 100 acts of kindness.
Martin Luther King, Jr. and Me: Identifying with a Hero
This lesson provides ideas for celebrating Martin Luther King, Jr. Day by encouraging students to explore the connections between Dr. King and themselves through journaling and inquiry-based research.
Book Report Alternative: Creating Careers for Characters
Students select a job listing for a character in a book they have read, then create a resume and application letter for that character.
Book Report Alternative: Characters for Hire! Studying Character in Drama
In this alternative to the traditional book report, students respond to a play they have read by creating a resume for one of its characters.
Book Report Alternative: Getting Acquainted with Farcebook
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Introducing Basic Media Literacy Education Skills with Greeting Cards
In this lesson, students examine and create holiday/event cards, analyze holiday elements, and create their own. The activities help students focus on the reasons for composing messages as they do.
Sí, Se Puede: Making a Difference, One Letter at a Time
After reading the book ¡Si, Se Puede!/Yes, We Can!: Janitor Strike in L.A., students learn about labor unions, strikes, and organizing for change. Students interview staff members in their school to learn about their daily work life, and write persuasive advocacy letters.
A Recipe for Writing: Fairy Tale Feasts
After examining recipes written based on students' favorite fairy tales, students research a recipe related to their favorite story, book, or fairy tale and include it in a classroom recipe book.
Boars and Baseball: Making Connections
In this lesson, students will make text-to-self, text-to-text, and text-to-world connections after reading In the Year of the Boar and Jackie Robinson. After sharing and discussing connections, students choose and plan a project that makes a personal connection to the text.
Analyzing the Rhetoric of Corporate Logos across Time
Students think critically about how design elements in logos work together to tell a changing story about a company or product in this visual rhetoric lesson.
Writing Acrostic Poems with Thematically Related Texts in the Content Areas
Students read thematically related texts, scaffolded from simple to complex, to help them gather necessary concept vocabulary and background knowledge in a content area. They then write acrostic poems to organize and present their learning in a creative way.
Sharing Information about Careers with Infographics
Students research careers of their own choosing. Then using Piktochart, students create their own infographics to illustrate their research.
Examining History with Maya Angelou's Poetry
To understand the historical background that influenced Maya Angelou's poems, students research events to produce trading cards using the ReadWriteThink Trading Card Student Interactive. Through the sharing of these trading cards, students understand the historical background as they analyze Angelou's poetry.
Huge Mistakes that Led to Catastrophe: Learning about Human-made Disasters throughout History
After researching various human-made disasters such as the BP oil spill, the sinking of the Titanic, and the Great Chicago Fire, students share their research in oral presentations. Then students pair up to compare and contrast their disasters using the Venn Diagram Student Interactive or the Venn diagram Mobile App.