Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Grades
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Preparing a Character for a New Job: Character Analysis through Job Placement
9 - 12
Lesson Plan
| Standard Lesson
Working as career counselors for a literary character, students find a job for the character, prepare a resume, and design questions and answers to prepare them for a job interview.
Grades
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Book Report Alternative: Writing Resumes for Characters in Historical Fiction
3 - 5
Lesson Plan
| Standard Lesson
Students write resumes for historical fiction characters. They first explore help wanted ads to see what employers want, and then draft resumes for the characters they've chosen.
Grades
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Book Report Alternative: Creating Careers for Characters
6 - 8
Lesson Plan
| Standard Lesson
Students select a job listing for a character in a book they have read, then create a resume and application letter for that character.
Grades
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Book Report Alternative: Characters for Hire! Studying Character in Drama
9 - 12
Lesson Plan
| Standard Lesson
In this alternative to the traditional book report, students respond to a play they have read by creating a resume for one of its characters.
Grades
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Book Report Alternative: Getting Acquainted with Farcebook
7 - 12
Lesson Plan
| Standard Lesson
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Grades
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Glogging About Natural Disasters
5 - 8
Lesson Plan
| Standard Lesson
After researching various natural disasters, students share their findings with each other using glogs, or through poster presentations.
Grades
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Sí, Se Puede: Making a Difference, One Letter at a Time
6 - 8
Lesson Plan
| Standard Lesson
After reading the book ¡Si, Se Puede!/Yes, We Can!: Janitor Strike in L.A., students learn about labor unions, strikes, and organizing for change. Students interview staff members in their school to learn about their daily work life, and write persuasive advocacy letters.
Grades
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A Recipe for Writing: Fairy Tale Feasts
2 - 4
Lesson Plan
| Standard Lesson
After examining recipes written based on students' favorite fairy tales, students research a recipe related to their favorite story, book, or fairy tale and include it in a classroom recipe book.
Grades
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Analyzing the Rhetoric of Corporate Logos across Time
9 - 12
Lesson Plan
| Standard Lesson
Students think critically about how design elements in logos work together to tell a changing story about a company or product in this visual rhetoric lesson.
Grades
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Vocabulary Solutions: A Mixture of Science, Conversation, and Writing
3 - 5
Lesson Plan
| Standard Lesson
In this lesson, students conduct a science experiment and later discuss the events of the lab during shared writing. Students explain the procedure in their own words and then revise to include content specific vocabulary. Finally, students reflect on new words added to their writing using the Trading Card Creator interactive.
Grades
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Writing Acrostic Poems with Thematically Related Texts in the Content Areas
2 - 5
Lesson Plan
| Standard Lesson
Students read thematically related texts, scaffolded from simple to complex, to help them gather necessary concept vocabulary and background knowledge in a content area. They then write acrostic poems to organize and present their learning in a creative way.
Grades
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Sharing Information about Careers with Infographics
6 - 9
Lesson Plan
| Standard Lesson
Students research careers of their own choosing. Then using Piktochart, students create their own infographics to illustrate their research.
Grades
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Huge Mistakes that Led to Catastrophe: Learning about Human-made Disasters throughout History
5 - 8
Lesson Plan
| Standard Lesson
After researching various human-made disasters such as the BP oil spill, the sinking of the Titanic, and the Great Chicago Fire, students share their research in oral presentations. Then students pair up to compare and contrast their disasters using the Venn Diagram Student Interactive or the Venn diagram Mobile App.
Grades
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Learning about Clouds with Haikus
4 - 6
Lesson Plan
| Standard Lesson
Using a mobile app or Interactive activity, students write haikus describing various types of clouds that they have studied.
Grades
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Greetings from the Biomes of the World
6 - 8
Lesson Plan
| Standard Lesson
To share their research on biomes, students use iPads to create postcards from all over the world.
Grades
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Getting Graphic with Alternative Energy Sources
7 - 12
Lesson Plan
| Standard Lesson
After researching alternative sources of energy, students create online comic books to present their information.
Grades
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A Blast from the Past with Nuclear Chemistry
11 - 12
Lesson Plan
| Standard Lesson
After researching the history and basic facts of a nuclear chemistry topic, students utilize the Web 2.0 tool Timetoast to create an electronic timeline that they use to present their research to the class.
Grades
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Fashion Fun with Fossil Fuels
9 - 12
Lesson Plan
| Standard Lesson
After researching specific fossil fuel issues, students create their own clothing brands that express their opinions about the issues and then share their information and clothing line using either PowerPoint or Prezi.
Grades
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Trading Information about Minerals Through Trading Cards
6 - 8
Lesson Plan
| Standard Lesson
Using the free Trading Cards Mobile App, students create trading cards to share properties of various minerals with their classmates and connect the use of minerals to their own lives.