Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Preparing a Character for a New Job: Character Analysis through Job Placement
Working as career counselors for a literary character, students find a job for the character, prepare a resume, and design questions and answers to prepare them for a job interview.
Authentic Persuasive Writing to Promote Summer Reading
Turn summer reading lists from a teacher-centered requirement to a student-driven exploration by asking students to create brochures and flyers that suggest books to explore during the summer months.
Making Connections to Myth and Folktale: The Many Ways to Rainy Mountain
Following the model of N. Scott Momaday's The Way To Rainy Mountain, students write three-voice narratives based on Kiowa folktales, an interview with an Elder, and personal connections to theme.
Book Report Alternative: Characters for Hire! Studying Character in Drama
In this alternative to the traditional book report, students respond to a play they have read by creating a resume for one of its characters.
Chasing the Dream: Researching the Meaning of the American Dream
By conducting interviews, sharing and assessing data, and writing papers based on their authentic research, students reach their own conclusions on the meaning of the American Dream.
Book Report Alternative: Getting Acquainted with Farcebook
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Exploring the Power of Language with Six-Word Memoirs
What do the words we write really have to say about us? In this lesson, students examine the power of word choice as they write six-word memoirs of their lives.
Analyzing the Rhetoric of Corporate Logos across Time
Students think critically about how design elements in logos work together to tell a changing story about a company or product in this visual rhetoric lesson.
Read Across America Day: Celebrate a Nation of Diverse Readers
Bring the celebration of reading and literacy into your classroom, library, school, and home all year long.
Resume Generator
This tool guides students through the creation of a resume that can be saved and edited. Written and audio tips provide extra support.
Trading Card Creator
This tool provides a fun and useful way to explore a variety of topics such as a character in a book, a person or place from history, or even a physical object. An excellent tool to for summarizing or as a prewriting exercise for original stories.
Reading & Writing & Teens: A Parent's Guide to Adolescent Literacy
Offering advice from a host of experts in adolescent literacy, this book helps answer real questions from parents across the country about how to best support their teens as readers and writers.
A Conversation with Coe Booth
Tune in to hear how Coe Booth worked through the challenges of writing Bronxwood, how she makes sense of her characters' actions, and how her books challenge readers to develop critical social consciousness.
A Conversation with Sara Zarr
Tune in to hear Sara Zarr discuss religious faith and some of the thinking behind her newest novel, Once Was Lost.
RAFT Writing Template
Students can utilize this printout to organize their writing as they learn to use the RAFT strategy. This printout enables students to clearly define their role, audience, format, and topic for writing.
A Conversation with Rita Williams-Garcia
It's rare to find historical fiction that weaves rich period detail into the lives of memorable and endearing characters, but Rita Williams-Garcia's middle-grade novels One Crazy Summer and P.S. Be Eleven do just that. Tune in to hear Rita explain how she drew on personal and historical contexts to develop her characters and tell their story. You'll also hear about her great love for her work and her commitment to spending as long as it takes to get the story right.
Using the RAFT Writing Strategy
This strategy guide introduces the RAFT technique and offers practical ideas for using this technique to teach students to experiment with various perspectives in their writing.
Langston Hughes in the Classroom: "Do Nothin' till You Hear from Me"
Carmaletta M. Williams provides high school teachers with background on Hughes and the Harlem Renaissance as well as help in teaching Hughes's poetry, short stories, novels, and autobiography.