Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Preparing a Character for a New Job: Character Analysis through Job Placement
Working as career counselors for a literary character, students find a job for the character, prepare a resume, and design questions and answers to prepare them for a job interview.
Book Report Alternative: Characters for Hire! Studying Character in Drama
In this alternative to the traditional book report, students respond to a play they have read by creating a resume for one of its characters.
Book Report Alternative: Getting Acquainted with Farcebook
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Analyzing the Rhetoric of Corporate Logos across Time
Students think critically about how design elements in logos work together to tell a changing story about a company or product in this visual rhetoric lesson.
From Quantitative to Qualitative: Writing Descriptions of Data From Tables
Students develop quantitative reasoning and critical thinking by analyzing descriptions tables for content, language, and organization with a particular focus on verb tense selection, and then writing descriptions of tables themselves.
Quantitative Civic Reasoning: A Guide for Centering Civic Innovation in Math and English Language Arts Classrooms
This guide explores quantitative civic reasoning in English and math classrooms.
Resume Generator
This tool guides students through the creation of a resume that can be saved and edited. Written and audio tips provide extra support.
Trading Card Creator
This tool provides a fun and useful way to explore a variety of topics such as a character in a book, a person or place from history, or even a physical object. An excellent tool to for summarizing or as a prewriting exercise for original stories.
Using the RAFT Writing Strategy
This strategy guide introduces the RAFT technique and offers practical ideas for using this technique to teach students to experiment with various perspectives in their writing.
Supporting Student Comprehension in Content Area Reading
In this strategy guide, you'll learn a few simple, yet powerful, techniques to encourage students to use peer talk and writing to enhance their understanding of content area texts.
Preparing Students for Success with Reading in the Content Areas
In this strategy guide, you'll learn how to determine the level and type of support you need to provide students based on careful preparation as a content area expert.
Reading with Purpose in the Content Areas
In this strategy guide, you'll learn how to organize students and instruction to establish a sense of purpose for reading authentic texts in the content areas.
Developing Academic Vocabulary
In this Strategy Guide Series, you'll find creative and compatible ways to build, maintain, and extend students' vocabulary across academic disciplines.
Reading in the Content Areas
In this Strategy Guide Series, you'll get information and ideas about teaching reading in the different content areas.
Using Word Walls to Develop and Maintain Academic Vocabulary
In this guide, you will learn how to use Word Walls to support vocabulary development and retention.
Teaching with Zooming Slideshows through Prezi
Through Prezi, a web application, students create "zooming" presentations for various purposes, such as presenting research, defending an opinion, or sharing a digital story.
Bringing Lessons to Life with Animoto
Using Animoto, a free Web 2.0 tool, students can develop short digital videos that include music, photos, video clips, and text as well as share their creations electronically.
Speak to Me: Teaching with Voki
Through Voki, a Web 2.0 tool, students create customizable avatars for class presentations for various purposes, such as presenting biographical information, expressing an opinion, or reading a poem.
Code of Best Practices in Fair Use for Media Literacy Education
This document is a code of best practices that helps educators using media literacy concepts and techniques to interpret the copyright doctrine of fair use.