Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Book Report Alternative: Getting Acquainted with Farcebook
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Stapleless Book
The Stapleless Book can be used for taking notes while reading, making picture books, collecting facts, or creating vocabulary booklets . . . the possibilities are endless!
Reading on the Go
In this Strategy Guide, learn how to prepare yourself and your students for reading and note-taking in mobile environments.
Teaching with Zooming Slideshows through Prezi
Through Prezi, a web application, students create "zooming" presentations for various purposes, such as presenting research, defending an opinion, or sharing a digital story.
Bringing Lessons to Life with Animoto
Using Animoto, a free Web 2.0 tool, students can develop short digital videos that include music, photos, video clips, and text as well as share their creations electronically.
Speak to Me: Teaching with Voki
Through Voki, a Web 2.0 tool, students create customizable avatars for class presentations for various purposes, such as presenting biographical information, expressing an opinion, or reading a poem.
Exploring Careers Using the Internet
Doctors, astrophysicists, and daycare providers are only some of the careers that will be explored in this lesson in which students research careers and publish occupational summaries about them.
Create a Great Future: STEM Career Research Using Close Reading
What if students could see the relevance of their school curriculum to real-world, interesting, STEM-related careers? Let's help them create a great future!
Resumes and Cover Letters for High School Students
High school students are taught how to use resumes and cover letters to highlight their skills and make them stand out, whether applying to college or for a job.
Media Literacy: Examining the World of Television Teens
Pop culture and the classroom collide in this lesson when students go behind the scenes to analyze a television series for characterization to use in an original television show proposal.
Sharing Favorite Books Using Interactive Character Trading Cards
Using selected characters from a text of their choice, students put their literary analysis skills to work by creating fictional character trading cards.
Profile Publisher
Students use the Profile Publisher to draft online social networking profiles, yearbook profiles, and newspaper or magazine profiles for themselves, other real or fictional characters.
CD/DVD Cover Creator
The CD/DVD Cover Creator allows users to type and illustrate CD and DVD covers and related booklets for liner notes and other information. Students can use the tool to create covers for books, music, and films that they explored as well as to create covers for media they compose individually or as a class.
Postcard Creator
The Postcard Creator helps students learn to identify all the typical parts of a postcard, and then generate their own postcard messages by typing information into letter templates. After printing their texts, students can illustrate the front of their postcards in a variety of ways, including drawing, collage, and stickers.
Flip Book
The Flip Book is designed to allow users to type and illustrate tabbed flip books up to ten pages long. Students and teachers can use the flip book for taking notes while reading, making picture books, collecting facts, or creating question and answer booklets.
Celebrate Digital Learning Day today.
Students reflect on recent learning and the role digital tools and media have played in supporting or enhancing it.
The "1984" Macintosh commercial aired today during Super Bowl XVIII.
Original advertisements are created after students review advertising techniques they've studied.
On this day in 1907, Rachel Carson was born.
Students learn about Rachel Carson, explore different environmental websites, and write a Diamante Poem about a particular habitat.
Ezra Jack Keats was born on this day in 1916.
In celebration of Keats' birthday, students write stories that include some characters from Keats' books and practice using collage techniques with the Collage Machine.