Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Entering History: Nikki Giovanni and Martin Luther King, Jr.
Nikki Giovanni's poem "The Funeral of Martin Luther King, Jr." is paired with Dr. King's "I Have a Dream" speech, taking students on a quest through time to the Civil Rights movement.
Preparing a Character for a New Job: Character Analysis through Job Placement
Working as career counselors for a literary character, students find a job for the character, prepare a resume, and design questions and answers to prepare them for a job interview.
Book Report Alternative: Writing Resumes for Characters in Historical Fiction
Students write resumes for historical fiction characters. They first explore help wanted ads to see what employers want, and then draft resumes for the characters they've chosen.
Book Report Alternative: Creating Careers for Characters
Students select a job listing for a character in a book they have read, then create a resume and application letter for that character.
Book Report Alternative: Characters for Hire! Studying Character in Drama
In this alternative to the traditional book report, students respond to a play they have read by creating a resume for one of its characters.
Book Report Alternative: Getting Acquainted with Farcebook
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Sí, Se Puede: Making a Difference, One Letter at a Time
After reading the book ¡Si, Se Puede!/Yes, We Can!: Janitor Strike in L.A., students learn about labor unions, strikes, and organizing for change. Students interview staff members in their school to learn about their daily work life, and write persuasive advocacy letters.
A Recipe for Writing: Fairy Tale Feasts
After examining recipes written based on students' favorite fairy tales, students research a recipe related to their favorite story, book, or fairy tale and include it in a classroom recipe book.
Analyzing the Rhetoric of Corporate Logos across Time
Students think critically about how design elements in logos work together to tell a changing story about a company or product in this visual rhetoric lesson.
Writing Acrostic Poems with Thematically Related Texts in the Content Areas
Students read thematically related texts, scaffolded from simple to complex, to help them gather necessary concept vocabulary and background knowledge in a content area. They then write acrostic poems to organize and present their learning in a creative way.
Sharing Information about Careers with Infographics
Students research careers of their own choosing. Then using Piktochart, students create their own infographics to illustrate their research.
Examining History with Maya Angelou's Poetry
To understand the historical background that influenced Maya Angelou's poems, students research events to produce trading cards using the ReadWriteThink Trading Card Student Interactive. Through the sharing of these trading cards, students understand the historical background as they analyze Angelou's poetry.
Huge Mistakes that Led to Catastrophe: Learning about Human-made Disasters throughout History
After researching various human-made disasters such as the BP oil spill, the sinking of the Titanic, and the Great Chicago Fire, students share their research in oral presentations. Then students pair up to compare and contrast their disasters using the Venn Diagram Student Interactive or the Venn diagram Mobile App.
Picture This: Using Instagram to Report
After taking a field trip that students document using mobile app Instagram, students become new reporters as they use the interactive Printing Press to tell about their experiences.
Aim for the Heart: Using Haiku to Identify Theme
Using haiku, students focus on themes in literature and demonstrate their understanding of an author's message. Writing haiku to accompany an analytical paper hones analytical skills and fosters creative expression.
Learning about Clouds with Haikus
Using a mobile app or Interactive activity, students write haikus describing various types of clouds that they have studied.
Using Mobile Devices to Illustrate Literary Devices
Using mobile devices, students capture images to represent literary devices. Students then reflect on why their images depict the literary devices.
How Big Are Martin's Big Words? Thinking Big about the Future
Inspired by the book Martin's Big Words, students explore information on Dr. King to think about his "big" words, then they write about their own "big" words and dreams.
Stapleless Book
The Stapleless Book can be used for taking notes while reading, making picture books, collecting facts, or creating vocabulary booklets . . . the possibilities are endless!