Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Preparing a Character for a New Job: Character Analysis through Job Placement
Working as career counselors for a literary character, students find a job for the character, prepare a resume, and design questions and answers to prepare them for a job interview.
Book Report Alternative: Characters for Hire! Studying Character in Drama
In this alternative to the traditional book report, students respond to a play they have read by creating a resume for one of its characters.
Book Report Alternative: Getting Acquainted with Farcebook
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Analyzing the Rhetoric of Corporate Logos across Time
Students think critically about how design elements in logos work together to tell a changing story about a company or product in this visual rhetoric lesson.
Sharing Information about Careers with Infographics
Students research careers of their own choosing. Then using Piktochart, students create their own infographics to illustrate their research.
Read Across America Day: Celebrate a Nation of Diverse Readers
Bring the celebration of reading and literacy into your classroom, library, school, and home all year long.
Resume Generator
This tool guides students through the creation of a resume that can be saved and edited. Written and audio tips provide extra support.
Mystery Cube
The Mystery Cube helps students identify and summarize story elements in this popular genre. It can be used as a postreading or prewriting activity.
Trading Card Creator
This tool provides a fun and useful way to explore a variety of topics such as a character in a book, a person or place from history, or even a physical object. An excellent tool to for summarizing or as a prewriting exercise for original stories.
Power of Picture Books, The: Using Content Area Literature in Middle School
Featuring descriptions and activities for fifty exceptional titles, Mary Jo Fresch and Peggy Harkins offer a wealth of ideas for harnessing the power of picture books to improve reading and writing in the content areas.
Using the RAFT Writing Strategy
This strategy guide introduces the RAFT technique and offers practical ideas for using this technique to teach students to experiment with various perspectives in their writing.
Teaching with Zooming Slideshows through Prezi
Through Prezi, a web application, students create "zooming" presentations for various purposes, such as presenting research, defending an opinion, or sharing a digital story.
Bringing Lessons to Life with Animoto
Using Animoto, a free Web 2.0 tool, students can develop short digital videos that include music, photos, video clips, and text as well as share their creations electronically.
Speak to Me: Teaching with Voki
Through Voki, a Web 2.0 tool, students create customizable avatars for class presentations for various purposes, such as presenting biographical information, expressing an opinion, or reading a poem.
Code of Best Practices in Fair Use for Media Literacy Education
This document is a code of best practices that helps educators using media literacy concepts and techniques to interpret the copyright doctrine of fair use.
Help Wanted: Writing Professional Resumes
Students will create a beginning resume that represents their current work experience and demonstrates their knowledge of rhetorical situations for professional writing.
Beyond "What I Did on Vacation": Exploring the Genre of Travel Writing
After reading and analyzing short examples of travel writing and discussing conventions of the genre, students write their own travel articles.
Create a Great Future: STEM Career Research Using Close Reading
What if students could see the relevance of their school curriculum to real-world, interesting, STEM-related careers? Let's help them create a great future!
Resumes and Cover Letters for High School Students
High school students are taught how to use resumes and cover letters to highlight their skills and make them stand out, whether applying to college or for a job.