Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Grades
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Book Report Alternative: Getting Acquainted with Farcebook
7 - 12
Lesson Plan
| Standard Lesson
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Grades
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Teaching with Zooming Slideshows through Prezi
Grades
6 - 12
Strategy Guide
Through Prezi, a web application, students create "zooming" presentations for various purposes, such as presenting research, defending an opinion, or sharing a digital story.
Grades
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Bringing Lessons to Life with Animoto
Grades
5 - 12
Strategy Guide
Using Animoto, a free Web 2.0 tool, students can develop short digital videos that include music, photos, video clips, and text as well as share their creations electronically.
Grades
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Speak to Me: Teaching with Voki
Grades
6 - 12
Strategy Guide
Through Voki, a Web 2.0 tool, students create customizable avatars for class presentations for various purposes, such as presenting biographical information, expressing an opinion, or reading a poem.
Grades
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Create a Great Future: STEM Career Research Using Close Reading
6 - 12
Lesson Plan
| Minilesson
What if students could see the relevance of their school curriculum to real-world, interesting, STEM-related careers? Let's help them create a great future!
Grades
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Resumes and Cover Letters for High School Students
9 - 12
Lesson Plan
| Unit
High school students are taught how to use resumes and cover letters to highlight their skills and make them stand out, whether applying to college or for a job.
Grades
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The "1984" Macintosh commercial aired today during Super Bowl XVIII.
3 - 12
Calendar Activity
| Historical Figure & Event
Original advertisements are created after students review advertising techniques they've studied.
Grades
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On this day in 1907, Rachel Carson was born.
3 - 12
Calendar Activity
| Author & Text
Students learn about Rachel Carson, explore different environmental websites, and write a Diamante Poem about a particular habitat.
Grades
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Ezra Jack Keats was born on this day in 1916.
K - 12
Calendar Activity
| Author & Text
In celebration of Keats' birthday, students write stories that include some characters from Keats' books and practice using collage techniques with the Collage Machine.
Grades
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Elizabeth Blackwell became the first woman in the US to earn a MD degree in 1849.
3 - 12
Calendar Activity
| Historical Figure & Event
"Famous Firsts" are researched by students, followed by small group research and multimedia presentations to report research results.