Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Preparing a Character for a New Job: Character Analysis through Job Placement
Working as career counselors for a literary character, students find a job for the character, prepare a resume, and design questions and answers to prepare them for a job interview.
Book Report Alternative: Characters for Hire! Studying Character in Drama
In this alternative to the traditional book report, students respond to a play they have read by creating a resume for one of its characters.
Book Report Alternative: Getting Acquainted with Farcebook
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Analyzing the Rhetoric of Corporate Logos across Time
Students think critically about how design elements in logos work together to tell a changing story about a company or product in this visual rhetoric lesson.
Aim for the Heart: Using Haiku to Identify Theme
Using haiku, students focus on themes in literature and demonstrate their understanding of an author's message. Writing haiku to accompany an analytical paper hones analytical skills and fosters creative expression.
Stapleless Book
The Stapleless Book can be used for taking notes while reading, making picture books, collecting facts, or creating vocabulary booklets . . . the possibilities are endless!
Resume Generator
This tool guides students through the creation of a resume that can be saved and edited. Written and audio tips provide extra support.
Trading Card Creator
This tool provides a fun and useful way to explore a variety of topics such as a character in a book, a person or place from history, or even a physical object. An excellent tool to for summarizing or as a prewriting exercise for original stories.
Using the RAFT Writing Strategy
This strategy guide introduces the RAFT technique and offers practical ideas for using this technique to teach students to experiment with various perspectives in their writing.
Reading on the Go
In this Strategy Guide, learn how to prepare yourself and your students for reading and note-taking in mobile environments.
Teaching with Zooming Slideshows through Prezi
Through Prezi, a web application, students create "zooming" presentations for various purposes, such as presenting research, defending an opinion, or sharing a digital story.
Bringing Lessons to Life with Animoto
Using Animoto, a free Web 2.0 tool, students can develop short digital videos that include music, photos, video clips, and text as well as share their creations electronically.
Speak to Me: Teaching with Voki
Through Voki, a Web 2.0 tool, students create customizable avatars for class presentations for various purposes, such as presenting biographical information, expressing an opinion, or reading a poem.
Code of Best Practices in Fair Use for Media Literacy Education
This document is a code of best practices that helps educators using media literacy concepts and techniques to interpret the copyright doctrine of fair use.
Help Wanted: Writing Professional Resumes
Students will create a beginning resume that represents their current work experience and demonstrates their knowledge of rhetorical situations for professional writing.
Create a Great Future: STEM Career Research Using Close Reading
What if students could see the relevance of their school curriculum to real-world, interesting, STEM-related careers? Let's help them create a great future!
Resumes and Cover Letters for High School Students
High school students are taught how to use resumes and cover letters to highlight their skills and make them stand out, whether applying to college or for a job.
e-Book Reading and Response: Innovative Ways to Engage with Texts
Students in grades 5 through 12 read and respond to electronic books by using e-book tools and features, including digital note-taking capabilities.
Profile Publisher
Students use the Profile Publisher to draft online social networking profiles, yearbook profiles, and newspaper or magazine profiles for themselves, other real or fictional characters.