Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Paying Attention to Technology: Exploring a Fictional Technology
Students complete a short survey to establish their beliefs about technology. They compare their opinions to the ideas in a novel that depicts technology (such as 1984 or Fahrenheit 451).
Book Report Alternative: Getting Acquainted with Farcebook
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Teaching with Zooming Slideshows through Prezi
Through Prezi, a web application, students create "zooming" presentations for various purposes, such as presenting research, defending an opinion, or sharing a digital story.
Bringing Lessons to Life with Animoto
Using Animoto, a free Web 2.0 tool, students can develop short digital videos that include music, photos, video clips, and text as well as share their creations electronically.
Speak to Me: Teaching with Voki
Through Voki, a Web 2.0 tool, students create customizable avatars for class presentations for various purposes, such as presenting biographical information, expressing an opinion, or reading a poem.
Technology and Copyright Law: A "Futurespective"
Students research and report on instances of how copyright laws have adapted to encompass new technologies. They write articles predicting copyright issues that may arise with new and future technologies.
Exploring Careers Using the Internet
Doctors, astrophysicists, and daycare providers are only some of the careers that will be explored in this lesson in which students research careers and publish occupational summaries about them.
Critical Literacy in Action: Multimodal Texts on Global Warming
Students will really warm up to this lesson about global warming as they study multimedia materials and use a variety of comprehension strategies.
Hoax or No Hoax? Strategies for Online Comprehension and Evaluation
Are your students easily fooled? You'll find out in this lesson in which students carefully and critically examine hoax websites to determine their validity.
Astronomy Poetry: Combining Poetry With the Content Areas
Students' responses to this lesson will be out of this world after they've researched astronomy to write poetry and compile a poetry book.
Create a Great Future: STEM Career Research Using Close Reading
What if students could see the relevance of their school curriculum to real-world, interesting, STEM-related careers? Let's help them create a great future!
Resumes and Cover Letters for High School Students
High school students are taught how to use resumes and cover letters to highlight their skills and make them stand out, whether applying to college or for a job.
The Big, Bad Wolf...Is This a Fact?
Reading is revamped in this lesson in which students use a multimedia approach to study the books by Seymour Simon.
Digital Reflections: Expressing Understanding of Content Through Photography
Striking images can leave lasting impressions on viewers. In this lesson, students make textselfworld connections to a nature- or science-related topic as they collaboratively design a multimedia presentation.
Media Literacy: Examining the World of Television Teens
Pop culture and the classroom collide in this lesson when students go behind the scenes to analyze a television series for characterization to use in an original television show proposal.
The "1984" Macintosh commercial aired today during Super Bowl XVIII.
Original advertisements are created after students review advertising techniques they've studied.
On this day in 1907, Rachel Carson was born.
Students learn about Rachel Carson, explore different environmental websites, and write a Diamante Poem about a particular habitat.
Ezra Jack Keats was born on this day in 1916.
In celebration of Keats' birthday, students write stories that include some characters from Keats' books and practice using collage techniques with the Collage Machine.
Elizabeth Blackwell became the first woman in the US to earn a MD degree in 1849.
"Famous Firsts" are researched by students, followed by small group research and multimedia presentations to report research results.