Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Plot Structure: A Literary Elements Mini-Lesson
Students learn that the plot structure described by Freytag's Pyramid is actually quite familiar as they diagram the plots of a familiar story, a television show, and a narrative poem.
Book Report Alternative: Getting Acquainted with Farcebook
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Stapleless Book
The Stapleless Book can be used for taking notes while reading, making picture books, collecting facts, or creating vocabulary booklets . . . the possibilities are endless!
Judith Ortiz Cofer in the Classroom: A Woman in Front of the Sun
Carol Jago offers ways to teach the works of Judith Ortiz Cofer in the high school English classroom.
Reading on the Go
In this Strategy Guide, learn how to prepare yourself and your students for reading and note-taking in mobile environments.
Teaching with Zooming Slideshows through Prezi
Through Prezi, a web application, students create "zooming" presentations for various purposes, such as presenting research, defending an opinion, or sharing a digital story.
Bringing Lessons to Life with Animoto
Using Animoto, a free Web 2.0 tool, students can develop short digital videos that include music, photos, video clips, and text as well as share their creations electronically.
Speak to Me: Teaching with Voki
Through Voki, a Web 2.0 tool, students create customizable avatars for class presentations for various purposes, such as presenting biographical information, expressing an opinion, or reading a poem.
Exploring Careers Using the Internet
Doctors, astrophysicists, and daycare providers are only some of the careers that will be explored in this lesson in which students research careers and publish occupational summaries about them.
I've Got the Literacy Blues
Students will be singing the blues in this lesson in which they identify themes from "The Gift of the Magi" and write and present blues poetry based on those themes.
Create a Great Future: STEM Career Research Using Close Reading
What if students could see the relevance of their school curriculum to real-world, interesting, STEM-related careers? Let's help them create a great future!
Resumes and Cover Letters for High School Students
High school students are taught how to use resumes and cover letters to highlight their skills and make them stand out, whether applying to college or for a job.
Zines for Kids: Multigenre Texts About Media Icons
Special edition! Students use ReadWriteThink tools to create magazines about prominent figures using a variety of writing genres and styles.
Media Literacy: Examining the World of Television Teens
Pop culture and the classroom collide in this lesson when students go behind the scenes to analyze a television series for characterization to use in an original television show proposal.
A Race With Grace: Sports Poetry in Motion
In this lesson, athletics, aesthetics, and poetics intersect in new ways as developing literacy learners experiment together with the forms of language.
The "1984" Macintosh commercial aired today during Super Bowl XVIII.
Original advertisements are created after students review advertising techniques they've studied.
On this day in 1907, Rachel Carson was born.
Students learn about Rachel Carson, explore different environmental websites, and write a Diamante Poem about a particular habitat.
Ezra Jack Keats was born on this day in 1916.
In celebration of Keats' birthday, students write stories that include some characters from Keats' books and practice using collage techniques with the Collage Machine.
Elizabeth Blackwell became the first woman in the US to earn a MD degree in 1849.
"Famous Firsts" are researched by students, followed by small group research and multimedia presentations to report research results.