Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Audio Broadcasts and Podcasts: Oral Storytelling and Dramatization
After exploring Orson Welles' 1938 broadcast of H. G. Wells' War of the Worlds, students create their own audio dramatization of a text they have read.
Blending the Past with Today's Technology: Using Prezi to Prepare for Historical Fiction
To prepare for literature circles featuring historical novels, students research the decades of the 1930s to the 1990s and share their information using Prezi, a web application for creating multimedia presentations.
Book Report Alternative: Getting Acquainted with Farcebook
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
From Text to Film: Exploring Classic Literature Adaptations
Students create storyboards to compare and contrast a book and its film adaptation.
Audience & Purpose: Evaluating Disney's Changes to the Hercules Myth
What drives changes to classic myths and fables? In this lesson students evaluate the changes Disney made to the myth of "Hercules" in order to achieve their audience and purpose.
Get the Reel Scoop: Comparing Books to Movies
Students compare a book to its film adaptation, and then perform readers theater of a scene from the book that they feel was not well represented in the movie version.
Teaching with Zooming Slideshows through Prezi
Through Prezi, a web application, students create "zooming" presentations for various purposes, such as presenting research, defending an opinion, or sharing a digital story.
Bringing Lessons to Life with Animoto
Using Animoto, a free Web 2.0 tool, students can develop short digital videos that include music, photos, video clips, and text as well as share their creations electronically.
Speak to Me: Teaching with Voki
Through Voki, a Web 2.0 tool, students create customizable avatars for class presentations for various purposes, such as presenting biographical information, expressing an opinion, or reading a poem.
Great Films and How to Teach Them
Costanzo offers high school and college teachers an updated, expanded edition that contains 80% new material on teaching film, including study guides of 14 new film with relevant ways to engage their students through a medium that students know and love.
Cover to Cover: Comparing Books to Movies
Students compare and analyze novels and the movies adapted from them. They design new DVD covers and a related insert for the movies, reflecting their response to the movie version.
Exploring Careers Using the Internet
Doctors, astrophysicists, and daycare providers are only some of the careers that will be explored in this lesson in which students research careers and publish occupational summaries about them.
Reading Movies and TV: Learning the "Language" of Moving-Image Texts
Introduce students to the idea that movies and TV have their own language and grammar, which gives them special ways of telling their stories.
Create a Great Future: STEM Career Research Using Close Reading
What if students could see the relevance of their school curriculum to real-world, interesting, STEM-related careers? Let's help them create a great future!
Resumes and Cover Letters for High School Students
High school students are taught how to use resumes and cover letters to highlight their skills and make them stand out, whether applying to college or for a job.
3-2-1 Vocabulary: Learning Filmmaking Vocabulary by Making Films
Bring the vocabulary of film to life through the processes of filmmaking. Students learn terminology and techniques simultaneously as they plan, film, and edit a short video.
Writing a Movie: Summarizing and Rereading a Film Script
Lights! Camera! Action! In this lesson, students view a scene with no dialogue from E.T., write a script for that scene, and perform a dramatic reading while the scene plays.
Media Literacy: Examining the World of Television Teens
Pop culture and the classroom collide in this lesson when students go behind the scenes to analyze a television series for characterization to use in an original television show proposal.
Profile Publisher
Students use the Profile Publisher to draft online social networking profiles, yearbook profiles, and newspaper or magazine profiles for themselves, other real or fictional characters.