Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Grades
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Book Report Alternative: Getting Acquainted with Farcebook
7 - 12
Lesson Plan
| Standard Lesson
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Grades
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Teaching with Zooming Slideshows through Prezi
Grades
6 - 12
Strategy Guide
Through Prezi, a web application, students create "zooming" presentations for various purposes, such as presenting research, defending an opinion, or sharing a digital story.
Grades
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Bringing Lessons to Life with Animoto
Grades
5 - 12
Strategy Guide
Using Animoto, a free Web 2.0 tool, students can develop short digital videos that include music, photos, video clips, and text as well as share their creations electronically.
Grades
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Speak to Me: Teaching with Voki
Grades
6 - 12
Strategy Guide
Through Voki, a Web 2.0 tool, students create customizable avatars for class presentations for various purposes, such as presenting biographical information, expressing an opinion, or reading a poem.
Grades
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Exploring Careers Using the Internet
6 - 8
Lesson Plan
| Standard Lesson
Doctors, astrophysicists, and daycare providers are only some of the careers that will be explored in this lesson in which students research careers and publish occupational summaries about them.
Grades
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I've Got It Covered! Creating Magazine Covers to Summarize Texts
6 - 8
Lesson Plan
| Standard Lesson
Start the presses! Catchy titles, eye-popping graphics, and attractive fonts are all on students' agendas in this lesson as they create magazine covers to summarize a topic.
Grades
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That's Not Fair! Examining Civil Liberties With the U.S. Supreme Court
9 - 12
Lesson Plan
| Unit
Students have the right to have fun in this lesson in which they create a PowerPoint presentation about civil rights and the Supreme Court.
Grades
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Create a Great Future: STEM Career Research Using Close Reading
6 - 12
Lesson Plan
| Minilesson
What if students could see the relevance of their school curriculum to real-world, interesting, STEM-related careers? Let's help them create a great future!
Grades
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Tell Me Your Story: Video-Inspired Vocabulary Writing
9 - 12
Lesson Plan
| Recurring Lesson
Students watch a sample of artistic video clips online and respond through creative writing while using the vocabulary words they are currently studying.
Grades
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Resumes and Cover Letters for High School Students
9 - 12
Lesson Plan
| Unit
High school students are taught how to use resumes and cover letters to highlight their skills and make them stand out, whether applying to college or for a job.
Grades
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3-2-1 Vocabulary: Learning Filmmaking Vocabulary by Making Films
6 - 8
Lesson Plan
| Unit
Bring the vocabulary of film to life through the processes of filmmaking. Students learn terminology and techniques simultaneously as they plan, film, and edit a short video.
Grades
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When I Was Young In...A Literature to Language Experience
6 - 8
Lesson Plan
| Unit
Past meets present in this lesson in which students practice verb tense when they write personal short stories that they then publish in a flip book.
Grades
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Using Pictures to Build Schema for Social Studies Content
3 - 5
Lesson Plan
| Standard Lesson
How do you read an image? Students find out in this lesson in which they "read" several images of the Boston Massacre to better understand the event and recognize effects of propaganda.
Grades
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Media Literacy: Examining the World of Television Teens
6 - 8
Lesson Plan
| Standard Lesson
Pop culture and the classroom collide in this lesson when students go behind the scenes to analyze a television series for characterization to use in an original television show proposal.
Grades
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The "1984" Macintosh commercial aired today during Super Bowl XVIII.
3 - 12
Calendar Activity
| Historical Figure & Event
Original advertisements are created after students review advertising techniques they've studied.
Grades
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On this day in 1907, Rachel Carson was born.
3 - 12
Calendar Activity
| Author & Text
Students learn about Rachel Carson, explore different environmental websites, and write a Diamante Poem about a particular habitat.
Grades
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Ezra Jack Keats was born on this day in 1916.
K - 12
Calendar Activity
| Author & Text
In celebration of Keats' birthday, students write stories that include some characters from Keats' books and practice using collage techniques with the Collage Machine.
Grades
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Elizabeth Blackwell became the first woman in the US to earn a MD degree in 1849.
3 - 12
Calendar Activity
| Historical Figure & Event
"Famous Firsts" are researched by students, followed by small group research and multimedia presentations to report research results.
Grades
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Sally Ride, first American woman in space, was born in 1951.
3 - 8
Calendar Activity
| Historical Figure & Event
After exploring information about Sally Ride on the StarKids Who's Who site, students write a letter using the Letter Generator to Dr. Ride's foundation, Sally Ride Science.