Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Book Report Alternative: Getting Acquainted with Farcebook
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Sí, Se Puede: Making a Difference, One Letter at a Time
After reading the book ¡Si, Se Puede!/Yes, We Can!: Janitor Strike in L.A., students learn about labor unions, strikes, and organizing for change. Students interview staff members in their school to learn about their daily work life, and write persuasive advocacy letters.
Connection Web
Students use this printout to expand on connections they have made to a text and use those details to write essays or create projects about the text.
Using the RAFT Writing Strategy
This strategy guide introduces the RAFT technique and offers practical ideas for using this technique to teach students to experiment with various perspectives in their writing.
Teaching with Zooming Slideshows through Prezi
Through Prezi, a web application, students create "zooming" presentations for various purposes, such as presenting research, defending an opinion, or sharing a digital story.
Bringing Lessons to Life with Animoto
Using Animoto, a free Web 2.0 tool, students can develop short digital videos that include music, photos, video clips, and text as well as share their creations electronically.
Speak to Me: Teaching with Voki
Through Voki, a Web 2.0 tool, students create customizable avatars for class presentations for various purposes, such as presenting biographical information, expressing an opinion, or reading a poem.
Exploring Careers Using the Internet
Doctors, astrophysicists, and daycare providers are only some of the careers that will be explored in this lesson in which students research careers and publish occupational summaries about them.
Create a Great Future: STEM Career Research Using Close Reading
What if students could see the relevance of their school curriculum to real-world, interesting, STEM-related careers? Let's help them create a great future!
Resumes and Cover Letters for High School Students
High school students are taught how to use resumes and cover letters to highlight their skills and make them stand out, whether applying to college or for a job.
Using Word Storms to Explore Vocabulary and Encourage Critical Thinking
Students learn that dogs are more than just pets in this lesson, which teaches them to use research and vocabulary-acquisition strategies to learn and write about working dogs.
Media Literacy: Examining the World of Television Teens
Pop culture and the classroom collide in this lesson when students go behind the scenes to analyze a television series for characterization to use in an original television show proposal.
The "1984" Macintosh commercial aired today during Super Bowl XVIII.
Original advertisements are created after students review advertising techniques they've studied.
On this day in 1907, Rachel Carson was born.
Students learn about Rachel Carson, explore different environmental websites, and write a Diamante Poem about a particular habitat.
Ezra Jack Keats was born on this day in 1916.
In celebration of Keats' birthday, students write stories that include some characters from Keats' books and practice using collage techniques with the Collage Machine.
The Space Shuttle Challenger exploded in 1986.
Students interview a parent or another adult about the Challenger and hypothesize about differences. Students can also write about the Columbia disaster in 2003.
Elizabeth Blackwell became the first woman in the US to earn a MD degree in 1849.
"Famous Firsts" are researched by students, followed by small group research and multimedia presentations to report research results.
Children's publisher John Newbery was born in 1713.
Each student chooses a book that is special and writes a short story about why it deserves special mention. Students can plan the pages of their own stories and then make a Stapleless Book or use the ReadWriteThink Printing Press.
Sally Ride, first American woman in space, was born in 1951.
After exploring information about Sally Ride on the StarKids Who's Who site, students write a letter using the Letter Generator to Dr. Ride's foundation, Sally Ride Science.