Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Book Report Alternative: Getting Acquainted with Farcebook
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Exploring the Power of Language with Six-Word Memoirs
What do the words we write really have to say about us? In this lesson, students examine the power of word choice as they write six-word memoirs of their lives.
A Conversation with Sara Zarr
Tune in to hear Sara Zarr discuss religious faith and some of the thinking behind her newest novel, Once Was Lost.
Teaching with Zooming Slideshows through Prezi
Through Prezi, a web application, students create "zooming" presentations for various purposes, such as presenting research, defending an opinion, or sharing a digital story.
Bringing Lessons to Life with Animoto
Using Animoto, a free Web 2.0 tool, students can develop short digital videos that include music, photos, video clips, and text as well as share their creations electronically.
Speak to Me: Teaching with Voki
Through Voki, a Web 2.0 tool, students create customizable avatars for class presentations for various purposes, such as presenting biographical information, expressing an opinion, or reading a poem.
Exploring Careers Using the Internet
Doctors, astrophysicists, and daycare providers are only some of the careers that will be explored in this lesson in which students research careers and publish occupational summaries about them.
Telling a Story About Me: Young Children Write Autobiographies
Students tell their life stories in this lesson about autobiographies based on family photographs.
Create a Great Future: STEM Career Research Using Close Reading
What if students could see the relevance of their school curriculum to real-world, interesting, STEM-related careers? Let's help them create a great future!
Resumes and Cover Letters for High School Students
High school students are taught how to use resumes and cover letters to highlight their skills and make them stand out, whether applying to college or for a job.
MyTube: Changing the World With Video Public Service Announcements
This assignment will go viral with students as they think about the meanings of words and images in public service announcements from YouTube before creating a PSA of their own.
Media Literacy: Examining the World of Television Teens
Pop culture and the classroom collide in this lesson when students go behind the scenes to analyze a television series for characterization to use in an original television show proposal.
The "1984" Macintosh commercial aired today during Super Bowl XVIII.
Original advertisements are created after students review advertising techniques they've studied.
On this day in 1907, Rachel Carson was born.
Students learn about Rachel Carson, explore different environmental websites, and write a Diamante Poem about a particular habitat.
Ezra Jack Keats was born on this day in 1916.
In celebration of Keats' birthday, students write stories that include some characters from Keats' books and practice using collage techniques with the Collage Machine.
Elizabeth Blackwell became the first woman in the US to earn a MD degree in 1849.
"Famous Firsts" are researched by students, followed by small group research and multimedia presentations to report research results.
Sally Ride, first American woman in space, was born in 1951.
After exploring information about Sally Ride on the StarKids Who's Who site, students write a letter using the Letter Generator to Dr. Ride's foundation, Sally Ride Science.
Mister Rogers' Neighborhood premiered in 1968.
After thinking about TV shows, books, and movies from their childhood, students write about what they remember and revisit how they feel about it at an older age.
Today is D.E.A.R. Day!
April 12 is known as D.E.A.R Day! D.E.A.R. stands for "Drop Everything and Read," a national month-long celebration of reading designed to remind folks of all ages to make reading a priority activity in their lives.