Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Grades
|
Book Report Alternative: Getting Acquainted with Farcebook
7 - 12
Lesson Plan
| Standard Lesson
In this alternative to the traditional book report, students report on their novel choices using Facebook-like pages.
Grades
|
Introducing Basic Media Literacy Education Skills with Greeting Cards
5 - 6
Lesson Plan
| Standard Lesson
In this lesson, students examine and create holiday/event cards, analyze holiday elements, and create their own. The activities help students focus on the reasons for composing messages as they do.
Grades
|
Teaching with Zooming Slideshows through Prezi
Grades
6 - 12
Strategy Guide
Through Prezi, a web application, students create "zooming" presentations for various purposes, such as presenting research, defending an opinion, or sharing a digital story.
Grades
|
Bringing Lessons to Life with Animoto
Grades
5 - 12
Strategy Guide
Using Animoto, a free Web 2.0 tool, students can develop short digital videos that include music, photos, video clips, and text as well as share their creations electronically.
Grades
|
Speak to Me: Teaching with Voki
Grades
6 - 12
Strategy Guide
Through Voki, a Web 2.0 tool, students create customizable avatars for class presentations for various purposes, such as presenting biographical information, expressing an opinion, or reading a poem.
Grades
|
Exploring Careers Using the Internet
6 - 8
Lesson Plan
| Standard Lesson
Doctors, astrophysicists, and daycare providers are only some of the careers that will be explored in this lesson in which students research careers and publish occupational summaries about them.
Grades
|
Create a Great Future: STEM Career Research Using Close Reading
6 - 12
Lesson Plan
| Minilesson
What if students could see the relevance of their school curriculum to real-world, interesting, STEM-related careers? Let's help them create a great future!
Grades
|
Resumes and Cover Letters for High School Students
9 - 12
Lesson Plan
| Unit
High school students are taught how to use resumes and cover letters to highlight their skills and make them stand out, whether applying to college or for a job.
Grades
|
Media Literacy: Examining the World of Television Teens
6 - 8
Lesson Plan
| Standard Lesson
Pop culture and the classroom collide in this lesson when students go behind the scenes to analyze a television series for characterization to use in an original television show proposal.
Grades
|
The "1984" Macintosh commercial aired today during Super Bowl XVIII.
3 - 12
Calendar Activity
| Historical Figure & Event
Original advertisements are created after students review advertising techniques they've studied.
Grades
|
On this day in 1907, Rachel Carson was born.
3 - 12
Calendar Activity
| Author & Text
Students learn about Rachel Carson, explore different environmental websites, and write a Diamante Poem about a particular habitat.
Grades
|
Ezra Jack Keats was born on this day in 1916.
K - 12
Calendar Activity
| Author & Text
In celebration of Keats' birthday, students write stories that include some characters from Keats' books and practice using collage techniques with the Collage Machine.
Grades
|
Elizabeth Blackwell became the first woman in the US to earn a MD degree in 1849.
3 - 12
Calendar Activity
| Historical Figure & Event
"Famous Firsts" are researched by students, followed by small group research and multimedia presentations to report research results.
Grades
|
Sally Ride, first American woman in space, was born in 1951.
3 - 8
Calendar Activity
| Historical Figure & Event
After exploring information about Sally Ride on the StarKids Who's Who site, students write a letter using the Letter Generator to Dr. Ride's foundation, Sally Ride Science.
Grades
|
A Christmas Carol was the first book transmitted over radio!
7 - 12
Calendar Activity
| Author & Text
Students write a script for A Christmas Carol on a level that primary students can read and perform. Older students record the performance and create a website to showcase photographs.
Grades
|
Groundhog Day is February 2.
K - 5
Calendar Activity
| Holiday & School Celebration
A celebration is held for Groundhog day where students engage in a shadow-watching activity, make predictions, and listen to news reports to compare what happens with Punxsutawney Phil.
Grades
|
Hispanic Heritage Month begins today.
5 - 12
Calendar Activity
| Holiday & School Celebration
Students brainstorm all the various aspects of Latinx culture and compile topics to research. Groups then research topics and present their information to the class.
Grades
|
Today is Cinco de Mayo.
7 - 12
Calendar Activity
| Holiday & School Celebration
Students choose to research a piece of art, music, dance, literature, or food that suitably represents Mexico and create a presentation for the class.
Grades
|
Let's Go On A Poetry Walk!
K - 8
The sun is shining, the birds are chirping, and you're surrounded by brilliant shades of green! Observe and collect sensory images from nature and use the sights, sounds, smells, and textures to create original nature poetry.