Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Language and Power in The Handmaid's Tale and the World
Students work in small groups to examine Margaret Atwood's use of and observations about language in The Handmaid's Tale. Through this activity, students discover and articulate overarching thematic trends in the book and then can extend their observations about official or political language to examples from their own world.
Sonic Patterns: Exploring Poetic Techniques Through Close Reading
Students develop close reading skills connecting sound with sense in the poem "Those Winter Sundays," and write an original text that reflects their new learning.
Narrative Structure and Perspectives in Toni Morrison's Beloved
Using Beloved as a model of a work with multiple narrative perspectives, students use a visualizing activity and close reading to consider ways in which subjective values shape contradictory representations.
There Are No Small Parts: Minor Characters in David Copperfield
This lesson capitalizes on students' interest in social networking by asking students to build an online profile for a minor character in Charles Dickens' David Copperfield.
Joining the Conversation about Young Adult Literature
Students create a persuasive case calling for the adoption of a particular young adult literature title into their school's language arts curriculum by writing letters or speeches.
Preparing for the Journey: An Introduction to the Hero Myth
Students read a variety of picture books that contain elements of the hero's journey and use an online interactive tool to analyze the stories.
Young Adult Literature about the Middle East: A Cultural Response Perspective
Adapted from Sheryl L. Finkle and Tamara J. Lilly's Middle Ground: Exploring Selected Literature from and about the Middle East, this variation on traditional literature circles exposes students to a variety of young adult fiction from and about the Middle East. Students read and share research and responses in collaborative groups. At the end of the lesson, they write a letter to welcome an immigrant student to their school and community.
Teaching Student Annotation: Constructing Meaning Through Connections
Students examine text closely and create annotations to make personal and meaningful connections with the work.
Exploring Irony in the Conclusion of All Quiet on the Western Front
After reading All Quiet on the Western Front, students discuss the novel's ironic ending, then compose alternate titles and endings for the book, and design new book covers.
Supporting Vocabulary Development with EASE
This lesson allows teachers to enrich students' oral and written vocabulary using the EASE sequence of instruction: Enunciate, Associate, Synthesize, and Emphasize the words you want students to use.
Enchanting Readers with Revisionist Fairy Tales
Students examine three examples of revisionist fairy tales in which female characters act in empowered roles rather than behaving helpless and submissive.
Letters and Learning Genre
Using their prior knowledge of books containing letters, students show their understanding of genre by rewriting a story and reflecting on how traditional stories differs from stories told in letters.
Book Report Alternative: Hooking a Reader with a Book Cover
Students select a book to read based only on its cover art. After reading the book, they use an interactive tool to create a new cover for it.
Comparing and Contrasting: Picturing an Organizational Pattern
Using picture books as mentor texts, students learn effective strategies for organizing information that compares and contrasts. Students can then apply appropriate organizational strategies to their own papers.
Book Report Alternative: Creating a New Book Cover
Students explore book covers of a variety of books then create a new cover for a book they have read.
Judging a Book by its Cover: The Art and Imagery of The Great Gatsby
Students explore The Great Gatsby's allusion to art and its use of visual imagery and conclude their study by designing their own cover for the novel.
Entering History: Nikki Giovanni and Martin Luther King, Jr.
Nikki Giovanni's poem "The Funeral of Martin Luther King, Jr." is paired with Dr. King's "I Have a Dream" speech, taking students on a quest through time to the Civil Rights movement.
Book Report Alternative: Creating a Childhood for a Character
Students explore familiar literary characters, usually first encountered as adults, but whose childhood stories are only told later. Students then create childhoods for adult characters from books of their choice.
Analyzing Character in Hamlet through Epitaphs
Students create epitaphs for characters from a tragedy, such as Hamlet.