Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
A "Brief, Urgent Message": Theme in Slaughterhouse-Five
As a culminating activity for Slaughterhouse-Five, students make a compilation album (a CD with 6-8 tracks) that reflects their analysis, understanding, and reaction to the ideas in the novel Slaughterhouse-Five.
Language and Power in The Handmaid's Tale and the World
Students work in small groups to examine Margaret Atwood's use of and observations about language in The Handmaid's Tale. Through this activity, students discover and articulate overarching thematic trends in the book and then can extend their observations about official or political language to examples from their own world.
Sonic Patterns: Exploring Poetic Techniques Through Close Reading
Students develop close reading skills connecting sound with sense in the poem "Those Winter Sundays," and write an original text that reflects their new learning.
There Are No Small Parts: Minor Characters in David Copperfield
This lesson capitalizes on students' interest in social networking by asking students to build an online profile for a minor character in Charles Dickens' David Copperfield.
Joining the Conversation about Young Adult Literature
Students create a persuasive case calling for the adoption of a particular young adult literature title into their school's language arts curriculum by writing letters or speeches.
Grocery Store Scavenger Hunt: Researching Nutrition to Advertise for Health
After researching nutrition and analyzing food advertisements, students work in cooperative groups to create their own advertisements for food products.
Teaching Student Annotation: Constructing Meaning Through Connections
Students examine text closely and create annotations to make personal and meaningful connections with the work.
Enchanting Readers with Revisionist Fairy Tales
Students examine three examples of revisionist fairy tales in which female characters act in empowered roles rather than behaving helpless and submissive.
The Feature Story—Fifteen Minutes (and 500 Words) of Fame!
Students learn how to differentiate between a news story and a feature story by writing a profile of a classmate.
Book Report Alternative: Hooking a Reader with a Book Cover
Students select a book to read based only on its cover art. After reading the book, they use an interactive tool to create a new cover for it.
Book Report Alternative: Creating a New Book Cover
Students explore book covers of a variety of books then create a new cover for a book they have read.
Judging a Book by its Cover: The Art and Imagery of The Great Gatsby
Students explore The Great Gatsby's allusion to art and its use of visual imagery and conclude their study by designing their own cover for the novel.
Entering History: Nikki Giovanni and Martin Luther King, Jr.
Nikki Giovanni's poem "The Funeral of Martin Luther King, Jr." is paired with Dr. King's "I Have a Dream" speech, taking students on a quest through time to the Civil Rights movement.
From Friedan Forward—Considering a Feminist Perspective
Students write letters expressing personal views on issues like equal pay, equal education/employment opportunity, and gender rolesand receive these letters six years later.
Blogtopia: Blogging about Your Own Utopia
Students work together to create their own utopias, using blogs as the primary source of publication.
Campaigning for Fair Use: Public Service Announcements on Copyright Awareness
Students explore a range of resources on fair use and copyright then design their own audio public service announcements (PSAs), to be broadcast over the school's public address system.
Finding Common Ground: Using Logical, Audience-Specific Arguments
Using a hypothetical situation, students generate arguments from opposing points of view, discover areas of commonality using Venn diagrams, and construct logical, audience-specific arguments to persuade their opponents.
Alphabiography Project: Totally You
The traditional autobiography writing project is given a twist as students write alphabiographiesrecording an event, person, object, or feeling associated with each letter of the alphabet.
Decoding the Dystopian Characteristics of Macintosh's "1984" Commercial
This lesson uses the "1984" Macintosh Commercial to introduce students to dystopian characteristics. Students analyze techniques used in the commercial and identify the comments that it makes about contemporary society.