Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Persuasive Techniques in Advertising
Language and Power in The Handmaid's Tale and the World
Students work in small groups to examine Margaret Atwood's use of and observations about language in The Handmaid's Tale. Through this activity, students discover and articulate overarching thematic trends in the book and then can extend their observations about official or political language to examples from their own world.
Sonic Patterns: Exploring Poetic Techniques Through Close Reading
Students develop close reading skills connecting sound with sense in the poem "Those Winter Sundays," and write an original text that reflects their new learning.
There Are No Small Parts: Minor Characters in David Copperfield
This lesson capitalizes on students' interest in social networking by asking students to build an online profile for a minor character in Charles Dickens' David Copperfield.
Joining the Conversation about Young Adult Literature
Students create a persuasive case calling for the adoption of a particular young adult literature title into their school's language arts curriculum by writing letters or speeches.
Looking for the Byronic Hero Using Twilight's Edward Cullen
Using the character of Edward Cullen from the Twilight series, this lesson introduces the Byronic hero and asks students to compare the Byronic hero to the traditional hero and villain.
"America the Beautiful": Using Music and Art to Develop Vocabulary
Students engage in a rich study of vocabulary words from the song "America the Beautiful," using music and art.
Blurring Genre: Exploring Fiction and Nonfiction with Diary of a Worm
After reading several examples of how a published author incorporates facts in fiction writing, students research a topic of their choice and write fictional diary entries that incorporate factual information.
Literacy Centers: Getting Started
This lesson gives teachers resources and guidance to create reading, listening, computer, and poetry Literacy Centers in their own classrooms.
Grocery Store Scavenger Hunt: Researching Nutrition to Advertise for Health
After researching nutrition and analyzing food advertisements, students work in cooperative groups to create their own advertisements for food products.
Moving Toward Acceptance Through Picture Books and Two-Voice Texts
Students read and discuss literature about intolerance and diversity. They work with a partner to write two-voice poems that illustrate situations of intolerance at their school and suggest a step toward acceptance.
Teaching Student Annotation: Constructing Meaning Through Connections
Students examine text closely and create annotations to make personal and meaningful connections with the work.
Brochures: Writing for Audience and Purpose
Students create brochures on the same topic as another piece of writing they have done, highlighting how shifting purposes and audiences creates changes in their strategies as writers.
Family Memoir: Getting Acquainted With Generations Before Us
Creating a memoir of an older family member allows students both to learn more about their own backgrounds and to learn the power of storytellers.
Exploring Irony in the Conclusion of All Quiet on the Western Front
After reading All Quiet on the Western Front, students discuss the novel's ironic ending, then compose alternate titles and endings for the book, and design new book covers.
Enchanting Readers with Revisionist Fairy Tales
Students examine three examples of revisionist fairy tales in which female characters act in empowered roles rather than behaving helpless and submissive.
The Feature Story—Fifteen Minutes (and 500 Words) of Fame!
Students learn how to differentiate between a news story and a feature story by writing a profile of a classmate.
Letters and Learning Genre
Using their prior knowledge of books containing letters, students show their understanding of genre by rewriting a story and reflecting on how traditional stories differs from stories told in letters.
Book Report Alternative: Hooking a Reader with a Book Cover
Students select a book to read based only on its cover art. After reading the book, they use an interactive tool to create a new cover for it.
Book Report Alternative: Creating a New Book Cover
Students explore book covers of a variety of books then create a new cover for a book they have read.